Senior Manager Brand Marketing New Platforms

Reynolds American is evolving at a pace like no other organization.

To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be the change!

WE ARE LOOKING FOR A Senior Manager Brand Marketing – New Platforms

SENIORITY LEVEL: Mid-Senior Level

FUNCTION: Marketing – Category Management

LOCATION: Winston-Salem, NC

ROLE POSITIONING AND OBJECTIVES

Reports to

Director Brand Marketing – New Platforms

Number of Direct Reports

NA

Core Relationships

Internal – Commercial Vapor, Insights, Connection Planning, Activation, Legal & External Relations

External – Creative Agencies

Geographic Scope

Local (DRBU)

Travel Required

10%

WHAT YOU WILL BE ACCOUNTABLE FOR

• Collaborate with the agency partners on creative development, while leading the execution, tactics in support of brand goals and within brand and corporate guidelines of: (1) Core Campaigns (2) National Sponsorship Campaigns (3) Overall Media Plan (4) Marketing Touchpoints (POS, Direct Mail, Email, Social, etc.)

• Facilitate the internal reviews and approvals of creative assets and marketing materials to support brand building activities and to drive the desired experience with adult tobacco consumers.

• Develop and actively own the collection, synthesis and analysis of tactical plans, including budget, metrics and key performance indicators.

• Assist in the development and ongoing evolution of brand equity programs and creative platforms.

• Understanding and translation of consumer insights into impactful marketing solutions.

• Lead third party partners and stakeholders to integrate solutions.

• Ensure compliance with RAIIC legal, corporate, industry guidelines and marketing standards.

• Cross-functional collaboration with team members including; Legal, Trade Marketing, Regulatory, External Relations, Consumer Insights.

• Support Op Plan preparation and planning for upcoming year.

• Support the brand team to determine overall objectives, strategies aligned to brand plans in collaboration with brand’s key stakeholders (ie: activation) and agency partners.

• Effectively communicate expectations to collaborators across the organization to influence decision making that are related to their scope of work.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• 5 years working in a related field

• Demonstrated experience and understanding of business management, program development, trade and consumer insights/research, brand strategy and communication.

• Strong analytical capabilities

• Excellent project management skills

• Demonstrated experience in motivating people, strong communication/interpersonal skills, thinking/operating strategically, sound decision-making, and an appreciation of functions other than Marketing

• Agency management experience including management of creative from brief to commercialization

BENEFICIAL

• Experience working with regulated products and/or tobacco marketing regulations is preferred

• Graduate Degree (MBA) and/ or prior brand marketing experience in CPG category is a plus

• Deep understanding of pricing in tobacco or other relevant category

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

• Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets

• Great Place to Work Certified

• Brands sold in over 200 markets, made in 44 factories in 42 countries

• Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations

• Diversity leader in the Financial Times and International Women’s Day Best Practice winner

• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American.We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

• Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

• Company contributes an additional three percent to 401(k) whether employee participates or not

• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

• Health Savings Account start-up contribution for employees who elect the high deductible health plan

• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

• Company paid life insurance of 1x annual base pay ($50,000 minimum)

• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

• Tuition reimbursement and student loan support

• Dependent Scholarship Programs

• Free confidential personal financial counselling service

• On-site health centers and 24/7 fitness centers at certain company locations

• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

• Health-care concierge service

• Volunteer service opportunities

• Extensive training opportunities

• Company vehicle for eligible employees

• Mobile phone allowance for eligible employees

• Paid Leave:

• Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)

• Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).

• Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)

• Paid Parental Leave + temporary reduced work schedule opportunity

• Funeral Leave

• Short-Term Disability Leave

• Long-Term Disability Leave

• Jury Duty Leave

• Military Leave

• Released Time for Children’s Education

• Community Outreach Leave

• Other paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.