Director Brand Marketing - FMC Global Drive Brands

Reynolds American is evolving at a pace like no other organization.

To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be the change!

WE ARE LOOKING FOR A Director Brand Marketing - FMC Global Drive Brands

SENIORITY LEVEL: Senior Level

FUNCTION: Brand Marketing

LOCATION: Winston -Salem, NC

ROLE POSITIONING AND OBJECTIVES

We are looking for a dynamic, creative, and passionate brand leader who possesses strong commercial savvy to join our marketing team. The Director of Brand Marketing (DBM) for FMC Global Drive Brands is a strategic role for Reynolds American (RAI) that works to ensure that volume, value share and profit objectives are met. This role will be responsible for advising and completing a defined portion of the global drive brands’ marketing strategy to build the profile, image, awareness, and credibility of our global drive brands, resulting in increased trial and loyalty with Adult Tobacco Consumers (ATCs). In addition, this role will support in shaping the Below Weighted Average Pricing (BWAP) portfolio strategy and delivery. The DBM must garner and demonstrate US ATC insights to build the consumer base, improve market positioning, and drive share for overall sustainable brand growth. This role also requires a high level of engagement and collaboration with cross-functional teams and external partners on go-to-market strategies, to ensure net sales and margin targets are achieved.

Reports to

Senior Director Brand Marketing – FMC Global Drive Brands

Number of Direct Reports

NA

Core Relationships

Internal – Consumer Experience, Finance, Growth Management, Trade Marketing, Operations, R&D, Legal, & External Relations

External – Third Party Agencies

Geographic Scope

DRBU

Travel Required

25-50%

WHAT YOU WILL BE ACCOUNTABLE FOR

• Triangulate Consumer, Commercial, and Macro market understanding to build highly effective plans, programs, and initiatives across key channels and TouchPoints

• Understand consumer behaviors and brand positioning to build relevant, exciting brand expression platforms

• Influence cross-functionally to effectively deliver the Below Weighted Average Price (BWAP) agenda and algorithm through Trade, Digital, and Activation teams

• Craft out a long-term product pathway for the brand and work closely with Product Development, Operations, and Procurement to ensure the delivery of a fit for future portfolio

• Leverage data and insights to build effective brand narratives that create strong understanding and trust in the global drive brands’ commercial and consumer strategy

• Strong leader that inspires a hard-working team environment to achieve the brand objectives and critical metrics

• Gain support for new insights, strategy shifts and lead change throughout the organization where/when appropriate

• Establish clear brand standards and ensure execution against these standards

• Lead, drive, execute, and measure performance of new product launches

• Ensure that corporate strategy and regulatory guidelines are handled and met across all marketing initiatives

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Minimum 10 years’ relevant experience working within marketing function

• Bachelor’s degree or equivalent education experience

• Proven expertise in marketing management fundamentals

• Organizational skills to plan and prioritize team workload, and to supervise application of workflow, and procedures

• Strong communication and interpersonal skills

• Demonstrated track record of success in innovative problem solving and leadership that resulted in market share gains and/or business improvement

• Track record of innovation within marketing & communications: a strategic leader who takes initiative and ownership

• Strong planning, budgetary skills

• Proven ability to successfully drive P&L objectives across a very large scope of business

• Ability to effectively manage and work with third party agencies

• Excellent communication, problem-solving & influencing skills, including personal presentation, emails and building presentation

BENEFICIAL

• Graduate Degree (MBA) preferred

• Experience in sales/trade/distribution preferred

• Strong analytic capability and planning skills preferred

• Strong brand affinity a plus

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

• Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets

• Great Place to Work Certified

• Brands sold in over 200 markets, made in 44 factories in 42 countries

• Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations

• Diversity leader in the Financial Times and International Women’s Day Best Practice winner

• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American.We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

• Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

• Company contributes an additional three percent to 401(k) whether employee participates or not

• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

• Health Savings Account start-up contribution for employees who elect the high deductible health plan

• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

• Company paid life insurance of 1x annual base pay ($50,000 minimum)

• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

• Tuition reimbursement and student loan support

• Dependent Scholarship Programs

• Free confidential personal financial counselling service

• On-site health centers and 24/7 fitness centers at certain company locations

• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

• Health-care concierge service

• Volunteer service opportunities

• Extensive training opportunities

• Company vehicle for eligible employees

• Mobile phone allowance for eligible employees

• Paid Leave:

• Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)

• Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).

• Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)

• Paid Parental Leave + temporary reduced work schedule opportunity

• Funeral Leave

• Short-Term Disability Leave

• Long-Term Disability Leave

• Jury Duty Leave

• Military Leave

• Released Time for Children’s Education

• Community Outreach Leave

• Other paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.