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Trimble Inc. Retention Marketing Analyst in Westminster, Colorado

Your Title: Customer Retention Data Analyst Your Location:Westminster, CO hybrid Department: AECO Marketing

Do you have a data-driven mindset? We are seeking a Retention Marketing Analyst to coordinate our customer segmentation and retention efforts to increase our marketing effectiveness.

What you will do: In this position as a Customer Retention Data Analyst for our AECO construction software marketing team, you will leverage a data-driven approach to optimize workflows and champion the digital-led customer experience. You will utilize data visualization and marketing automation tools to map and continuously refine new and existing customer journeys. Reporting to the Head of Customer Retention Marketing, this role will help drive the strategy by presenting data-driven insights and help us maintain a firm pulse on the state of the digital customer experience. Through a combination of nurturing a data-driven methodology, you will play a pivotal role in enhancing customer retention and driving ARR growth.

Assist in defining the digital customer journey, identifying pain points, and gathering data to deliver targeted messages at optimal times in the customer lifecycle.

Work with the Marketing Operations and Data & Insights teams to ensure the accuracy of our existing data as well as develop new reporting functionality via new fields and business logic

Collaborate with the Customer Retention team to develop and execute strategies to increase customer lifecycle value, retention, and growth.

Monitor and report on retention initiatives' progress, opportunities, and results.

Work with cross-functional teams, including customer success, product marketing, E-commerce, sales, and executives, to analyze data and identify key drivers for conversion, retention, and renewals.

Contribute to the development of personalized customer journeys to deepen relationships and enhance the post-sale digital experience through targeted retention actions.

Assist in aligning digital customer touchpoints with creative communications to match defined customer segments and campaign objectives.

What Skills & Experience You Should Bring

Bachelor's degree in marketing or a related field, or equivalent experience.

3-5 years of experience in customer success, marketing, sales, or business development, with a preference for SaaS environment experience.

Strong analytical and statistical skills, coupled with the ability to present findings effectively.

Ability to translate performance metrics into actionable insights.

Excellent written and verbal communication skills

Proven ability to maintain strong nurturing and collaborative relationships among diverse teams.

Proficiency in leveraging data and customer insights to optimize lifecycle campaigns across various channels.

Solid background in digital marketing, including hands-on experience with CRM, email marketing, and customer segmentation.

Knowledge of content marketing and the ability to collaborate on the development of effective marketing content.

Experience working in a B2B, multi-channel, global operating environment; experience in the construction technology industry is a plus.

About Your Location Under a flexible work arrangement, this resource primarily supports the Construction Software (AECO) Sector and ideally works in a hybrid environment, based primarily in the Westminster, CO, office (near Denver). In a hybrid role, you will work with your manager to establish a mutually agreeable schedule for your time working in the office based on the position and the business need. Typically hybrid positions are 1-3 days per week, or 20%-60% of the month in the office.

Trimble's Inclusiveness Commitment: We are committed to diversity, equity, and inclusion, believing that our differences strengthen us. We strive to create an inclusive environment where everyone feels they belong, regardless of their backgro nd.

-Pay Equity - Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status... For full info follow application link.

It is Trimble's policy that candidates are entitled to equal employment opportunities without regard to race, color, religion, sex, national

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