At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together , we always look for a better way , and we create possibilities .

Interested in joining us on our journey?

GE Appliances is seeking a dynamic and results-driven Senior Area Sales Manager (ASM) to oversee sales operations in Fairfield, Litchfield, and New Haven Counties in Connecticut, as well as Westchester County, NY. This role is responsible for managing the full sales cycle—from merchandising and pricing strategy execution to sales training and distribution management—while also ensuring exceptional customer service. The ideal candidate will build strong relationships with key decision-makers, sales associates, and business stakeholders to drive business growth.

Position

Senior Area Sales Manager – Retail (Westchester County, NY/SW Connecticut)

Location

USA, Westchester, NYUSA, New Haven, CT

How You'll Create Possibilities

Key Responsibilities:

​ Sales & Business Development:

• Sell and promote GE Appliances to both new and existing appliance retail customers, including independent dealers (70% of the territory) and national accounts (30%) such as Home Depot, Lowe’s, and Best Buy.

• Identify new business opportunities and develop marketing strategies to expand the territory.

• Execute and deliver on sales and margin operating plans to meet or exceed business objectives.

Merchandising & Promotions:

• Develop and implement merchandising and promotional strategies to drive sell-through and improve account profitability.

• Analyze ROI reports, margin calculations, and delta scenarios to optimize business performance.

Customer & Account Management:

• Build and maintain strong relationships with customers, ensuring a high level of service and satisfaction.

• Lead sales training sessions and develop compelling sales materials and presentations.

• Act as the primary point of contact for customer inquiries, resolving issues efficiently and accurately.

Reporting & Strategy Execution:

• Track and report on sales activities, market trends, and goal adherence.

• Collaborate with the Senior Director of Contract Sales – Northeast Region to align strategies and drive regional success.

Travel & Event Support:

• Travel up to 60% weekly to meet with clients, conduct training, and oversee sales execution.

• Occasionally support customer events held in the evenings and weekends.

• Relocation assistance is available for qualified candidates.

What You'll Bring to Our Team

Qualifications & Experience:

Required:

• Minimum of 5 years of sales experience, preferably in retail, consumer goods, or appliances.

• Bachelor’s degree or equivalent professional experience.

• Ability to work independently from a home office while managing a large territory.

Preferred:

• Experience in developing, organizing, and implementing sales plans with measurable success.

• Strong relationship-building skills with customers, management, and cross-functional teams.

• Excellent communication, presentation, and negotiation skills.

• Self-starter with the ability to multi-task and work proactively in a fast-paced environment.

• Familiarity with GE Appliances sales processes, contract quoting, and order entry systems.

• Knowledge of advertising and sales promotion techniques.

• Prior experience in appliance/retail sales or working with independent retailers.

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com