2025 Marketing Student Experience

Last Updated Date: Sep 5, 2024

Location:

West Fargo, ND, US, 58078

Company: Doosan Bobcat NA US

Job Information

You have the knowledge, now gain the experience!

Bobcat’s student program is an opportunity created to empower young professionals, like you. Whether you’re looking for on the job experience, testing the waters in a desired career path, or hoping for a foot in the door with us, we have an experience designed specifically for you and your aspirations. As a Co-op or Intern you will be presented the tools to further your professional development, apply your schooling to real-world projects, and gain hands-on experience while completing your undergrad degree.

Co-op: An 8-month long opportunity, Co-op positions are full-time employment experience. Co-ops are fully immersed into the worlds of corporate and production industry as full-time team member.

Internship: A semester long opportunity, Internships positions are a part-time employment experience. With the opportunity to extend multiple semesters, Interns tap into the foundations of our corporate and production industries.

Co-op and Intern opportunities span across 18 of Bobcat’s different functions.

These student experience opportunities will be located at our West Fargo, ND location.

Role & Responsibility

Operations:

• Partake in process improvement discussions.

• Assist with marketing task management system, Monday.com.

• Collaborate on photo shoot scheduling preparation.

• Support lead and opportunity management within the Salesforce.com platform.

• Manage, edit, and maintain website content.

• Day-to-day operational tasks including email inbox monitoring, invoice support, agency and vendor management, photo asset requests, and metrics gathering.

• Support the execution and logistics of brand activations, ensuring all operational needs are met.

• Coordinate with vendors and partners for on-site event requirements and branding materials.

• Assist in the preparation and organization of branded merchandise and promotional materials for events.

Activation:

• Develop digital media strategies and campaigns for social media.

• Create custom reporting and analyze performance data.

• Support the planning, coordination, and execution of brand activation events, including on-site assistance and logistics management.

• Assist with the development and implementation of experiential marketing strategies to enhance brand visibility and engagement.

• Collaborate with the creative team to conceptualize and produce engaging content for activations.

Intelligence:

• Prepare, analyze, and summarize marketing reports for use by various key stakeholders, creating reports, specifications, and instructions.

• Analyze the effectiveness of brand experiences and activations, offering data-driven recommendations for optimization.

• Track and report on consumer engagement metrics from brand activations to inform future strategies.

Planning:

• Review creative content to ensure imagery, messaging, and branding are accurate.

• Assist with marketing communications for external and internal audiences.

• Partake in trade show planning and assist with the execution of deliverables.

• Provide marketing support to dealers as needed.

• Collaborate on the planning and execution of immersive brand experiences that align with overall marketing strategies.

• Assist in the development of activation timelines, ensuring all deliverables are met.

Job Requirement

• Freshman, Sophomore, Junior, or Senior standing seeking a degree in Business, Human Resources, Marketing, Communications or equivalent

• Attention to detail

• Ability to multi-task and meet deadlines

• Team player, fast learner, and adaptable to change

• Excellent interpersonal and communications skills is a must

• A self-starter and will dig into problems independently and will look for limited guidance

• Be able to commit to Doosan Bobcat for the entire term of the co-op (8 months) or internship (4 months)

• Basic computer skills

• Ability to follow written instructions

#WayUp

Others

Student Benefits:

• Competitive pay

• Gain experience on real-life projects

• Work directly with skilled professionals at a global company

• Attend student-specific events tied to personal and professional development and full-time careers, as well as networking opportunities

• Opportunity to give back through organized Company-sponsored community service events

• First access to full-time career opportunities

• Tuition reimbursement for co-op/internship related courses up to $1,400 for a 3-credit course

• Safety boots and safety glasses reimbursements

• Relocation reimbursements, if applicable

• House-hunting or interview travel reimbursements

• Monthly $250 stipend

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more.

Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.

Doosan is committed fostering an inclusive and a diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. If you have a disability or special need that requires accommodation, please contact us at 701-476-4263. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

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