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Nexstar Media Group Research Director in Washington, District Of Columbia

DC News Now in Washington, D.C., is seeking a Research Director who is responsible for overseeing and managing the research activities of WDCW DCW50, WDVM DC News Now, and DCNewsNow.com. This role is vital in helping the station make data-driven decisions about programming, audience engagement across platforms, evolving consumer brand dynamics, and client marketing strategy. This is a regular, full-time, exempt position.

RESPONSIBILITIES/QUALIFICATIONS: Proficiency in overseeing, analyzing, and maintaining research information from various sources, including Nielsen, Comscore, Vivvix, Scarborough/Prime Next, TVB, Wide Orbit, Buzzboard, and other relevant tools that enhance the sales and marketing effectiveness of our brands.

A deep expertise in television sales, research, promotion, and marketing, along with a solid understanding of competitive media, ratings calculation, estimating, and qualitative measurements.

  • The capability to provide valuable research data to Station Leadership and other Departments (Sales, News, and Promotion) – for example, compiling and distributing relevant rating facts, trends, analysis, successes, and challenges.

  • Ability to collaborate with the sales team to develop custom advertiser solutions, marketing materials, and packages based on the latest research data, further distinguishing our brand in the marketplace.

  • Skill set to create and deliver quality presentations and research materials utilizing PowerPoint, Excel, Photoshop, Adobe, Emerging tools, etc.

  • The knowledge and capability to engage in executive-level conversations about the industry and marketplace.

  • Excellent presentation skills and comfortable presenting alongside a team of Account Executives and Sales Management during key client calls.

  • Willingness to perform additional duties as assigned that may include data entry, systems maintenance, report generation, etc.

  • Minimum of five (5) years of experience in a Top 25 market.

  • A bachelor’s degree in marketing, business, statistics, or equivalent experience is preferred.

  • Excellent written and presentation skills

  • Ability to work effectively under pressure and meet tight deadlines.

    #LI-Onsite – for jobs that require employees to work at the office

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, America’s fastest-growing national news and entertainment cable network reaching 70 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit Nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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