Makeup Consumer Marketing Manager

Brand: MAC

Description

• Drives and adapts the Global / Regional marketing strategy to maximize local relevancy.

• Drives and adapts the Global / Regional Earned & Paid Media strategy to maximize local relevancy.

• Defines the target consumer profile(s), adapting Global / Regional guidelines to local opportunities.

• Translates local consumer insights into marketing and selling opportunities.

• Defines how the Consumer Journey(s) should look like, combining all communication and distribution channels.

• Defines the advertising and distribution mix for the upcoming year.

• Works closely with the Retail and Visual Merchandising teams on innovation and continuous improvement of in-store consumer experience.

• Contributes to LRP building (in particular A&P lines, with intent to maximize effective consumer-facing spend, and prioritizing shift to digital).

• Builds the 360° marketing plan for the brand, in coordination with Product Marketing, Trade Marketing, Earned Media and Online teams.

• Defines the launch and promotional calendar across all channels, working closely with Product Marketing and Trade Marketing.

• Defines the key messages for consumer communication (e.g. benefit messaging).

• Adapts plan throughout the year depending on sales performance, lately observed trends, competitors’ campaigns and successes to be replicated fast.

• Drives campaign performance analyses.

• Drives A&P spend allocation; in charge of A&P budget and optimization.

• Performs A&P ROI analyses and improves marketing effectiveness through test and learn approach, with the support of the Digital Commerce and Marketing teams.

• Delivers brand’s input for campaigns and all initiatives. Incorporates social digital into brand marketing, liaising with Affiliate Social / Digital manager, Online and Data Analytics.

• Keeps up-to-date on latest social / digital best practices and tips.

• Proposes disruptive ideas on how to increase the brand’s visibility online.

• Work very closely with Trade Marketing, Online and Digital to align activities in the stores and online.

• Sets communication strategy and annual plan for Superstars / Heros / Opportunity subcategories in close cooperation with Product, VM, Trade, Education and Digital.

• Drives Always on strategy.

• Leverages online channels and social commerce, earned and owned media, as part of Consumer Marketing strategy. Executes Media Quadrant outcomes.

Qualifications

• Positive attitude, creative & open-minded, with passion for Beauty and Make Up

• At least 3 years experience in Marketing responsibility for 360°consumer engagement strategy

• Passionate about Consumer insights

• Strong strategic approach combined with high level of creativity

• Experience in project planning, retail marketing execution, and budget management

• Experience and track record in cosmetics and/or retail industry a definite advantage

• High analytical skills

• Fluent English (both, speaking and writing)

Job: Marketing

Primary Location: Europe, Middle East, Africa-PL-MZ-Warszawa

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2411561