Overview

How You’ll Make an Impact

Epsilon is seeking a Senior SEM Strategist to join our strong and steady Automotive SEM team. Senior SEM Strategists are our resident paid search experts, responsible for keeping on top of trends, developments, and best practices and putting them to optimal use for each client’s paid search campaigns. The Senior SEM Strategist will report to the Director, Campaign Operations. You will work with brand-name automotive OEMS and dealer groups who demand and recognize excellence. You’ll be part of a cross-functional team working together to ensure client needs are anticipated and met through execution.

What You’ll Achieve

• Impact : You will be responsible for the following key areas:

• Design, implementation, and execution of paid search strategy

• Day-to-day optimization of campaigns

• Implementation of ad-hoc client requests

• Acting as a paid search POC for your assigned clients by answering client emails and leading weekly calls

• Project management on accounts you own.

• Career Growth : If successful, the Senior SEM Strategist may gain exposure to other clients where you can make the most impact. Also, you may have an opportunity to level up to a Lead role helping to mentor more junior strategists.

Who You Are

• What you’ll bring with you :

• Ability to drive paid search strategy for your clients

• Experience designing, implementing, and executing clients’ paid search campaigns

• Experience with daily optimization efforts to achieve your client’s performance targets & goals

• Campaign monitoring to ensure the account is pacing well relative to budgets and targets

• Design & implementation of ad-hoc client requests for campaign builds, creative rollouts, reporting requests, and other needs

• Activate relevant audiences supplied by the client

• Staying current with Google and Facebook new features and best practices

• Initiative – Implementing testing initiatives in key areas such as ad creatives, audience segmentation, placements, and networks

• Problem Solving – Configure required campaign templates to streamline dynamic campaign creation & maintenance

• Collaboration – Coordinating with engineering to facilitate technology implementations that drive client and operational efficiency

• Organization – Work and prioritize within timelines; coordinate work-steams across teams and channels

• You will need to have more than SEM experience; you will need to have the drive to work independently and the communication skills to work as part of a thriving team.

• Why you might stand out from other talent :

• A minimum of 3-4 years of experience working in Paid Search

• Working experience within Google Tag Manager & Google Analytics for paid media marketing objectives

• Certifications within Google Ads and Microsoft

• Knowledge of 3rd party bid-management tools

• Experience with call tracking systems & implementations

• Proven track-record: past projects were consistently successful (i.e., met the consumer's need, met business objectives, delivered on-time with no/few surprises)

Additional Information

When You Join Us, We’ll Create Something EPIC Together

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.

• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.

• Innovate with purpose. We shape the market with big ideas that drive big outcomes.

• Respect all voices. We embrace differences and foster a culture of connection and belonging.

• Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:

• Time to Recharge: Flexible time off (FTO), 14 paid holidays

• Time to Recover: Paid sick time

• Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance

• Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Epsilon benefits are subject to eligibility requirements and other terms.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.

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