Marketo Platform Engineer

Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!

Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .

This is a remote position and is based in India. Remote work from certain states may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Candidates interested in remote work are encouraged to apply.

Purpose and Scope:

As a Platform Engineer of a team of individuals in a specific area of digital expertise, you will be a crucial player in driving our digital initiatives forward in our agile organization. Our agile operating model consists of two components – Digital Capability and Digital Execution. Digital Execution are about aligning multiple missions around business goals and facilitating collaboration on a larger scale. Digital Capability, on the other hand, focus on the growth and development of individuals within a specific expertise area. This dual structure enables us to scale agile practices efficiently while maintaining a focus on both product development and individual skill enhancement.

An Enterprise Business Platforms Engineer focuses on the development, deployment, and integration of software platforms that support our business processes and operations. This role involves a blend of technical expertise, business acumen, and a deep understanding of the specific platforms that drive business functions such as CRM (Customer Relationship Management, Sales Force, Veeva), ERP (Enterprise Resource Planning such as SAP), and SCM (Supply Chain Management) and Clinical, Patient Safety, Quality Management Solutions. The goal is to ensure these platforms are optimized to support business goals, enhance efficiency, and drive growth.

You will be at the forefront of implementing innovative solutions and will have the opportunity to work on cutting-edge technologies in your field. As a Marketo Engineer - You will design, build, and execute marketing campaigns using the Marketo platform. This involves creating email templates, landing pages, forms, and automated workflows. You will be responsible to recommend lead management strategies, ensuring efficient lead nurturing and conversion.

Essential Job Responsibilities:

• Platform Development and Configuration: Design, develop, and configure business platforms to meet the specific needs of our organization. This could involve programming, configuring settings, and integrating various software solutions.

• System Integration: Ensure seamless integration between different business platforms and systems (e.g., integrating CRM and ERP systems) to enhance data flow and business processes.

• Performance Monitoring and Optimization: Regularly monitor the performance of business platforms, identify bottlenecks, and implement optimizations to improve efficiency and user experience.

• User Support and Training: Provide technical support to platform users, resolve issues, and conduct training sessions to ensure users can effectively utilize the platforms.

• Initiative Execution: Actively participate in and contribute to various initiatives, applying your specialized skills to achieve the objectives and expected Value. Contribute to the ongoing realization of Value from these enterprise platforms through continuous integration and deployment.

• Collaboration: Work collaboratively with team members within the subdivision and across other digital and business units.

• Continuous Learning: Engage in continuous learning and professional development to stay abreast of the latest trends and technologies in a specific area of expertise.

• Innovation: Contribute innovative ideas and approaches to enhance project outcomes and digital capabilities.

• Reporting: Regularly report on the progress of the various Value Teams and outcomes to your Capability Lead and team members.

• Problem-Solving: Employ analytical and problem-solving skills to overcome project challenges and deliver effective solutions.

• Quality Assurance: Ensure the highest quality and consistency in the work delivered.

Qualifications:

Required

• Bachelor’s degree in relevant field, e.g., Computer Science, Data Science, Business Administration.

• Minimum of 5 years demonstrated relevant experience.

• Relevant experience in business analysis, technical analysis, or a related area, demonstrating a track record of bridging business needs with technical solutions.

• Analytical Skills: Strong analytical and problem-solving skills to understand complex business issues and develop appropriate technical solutions.

• Technical Knowledge: Good understanding of information technology, software development life cycles, and architectural frameworks. Familiarity with programming languages, databases, and software development tools is beneficial.

• Communication Skills: Excellent verbal and written communication skills, with the ability to convey technical concepts to non-technical stakeholders and vice versa.

• Collaboration: Ability to work effectively in a team environment, collaborating with diverse groups of stakeholders, including business users, Digital professionals, and management.

• Project Management: Good knowledge of Agile methodology, principles, and practices.

• Attention to Detail: Precision in documenting requirements, specifications, and project details to ensure clarity and alignment with objectives.

• Adaptability: Flexibility to adapt to changing requirements, technologies, and project priorities.

• Data Management and Segmentation: You will work with customer data, segmenting audiences based on various criteria (such as behavior, demographics, etc.). understanding how to create and manage segments is crucial.

• Integration with Other Systems: Marketo often integrates with other tools (such as CRM, Data warehouses). Need to understand how to set up and maintain these integrations.

• Troubleshooting and Optimization: You will troubleshoot and fix them promptly. Additionally, you will continuously optimize campaigns for better performance.

• Reporting and Analytics: Analyze campaign results, track key metrics, and provide insights to improve marketing strategies.

• Collaboration with Marketing Teams: You’ll work closely with marketing managers, content creators, and other stakeholders to align campaigns with business goals.

• Marketo Platform Knowledge: Proficiency in using Marketo Engage, including creating and managing assets (emails, landing pages, forms), setting up workflows, and understanding lead scoring.

• HTML and CSS: Hands on experience with HTML and CSS is essential for customizing email templates and landing pages.

• Data Management: Strong experience and knowledge to handle customer data, create segments, and maintain clean databases.

• Integration Skills: Rich experience with integrating Marketo with other systems (e.g., CRM platforms like Salesforce).

• Analytical Abilities: Ability to analyze campaign performance, identify trends, and make data-driven decisions.

• Problem-Solving: Troubleshooting issues and finding solutions quickly.

• Marketing Acumen: Understanding marketing concepts and strategies.

• Minimum of 5-7 Years of hands-on experience on Marketo is required.

Preferred

• Certification in Adobe Marketo Engage Professional is a plus

• Life Sciences / Pharma industry experience

• Proven track record with CI/CD pipelines for continuous delivery

Category PlatformX

Astellas is committed to equality of opportunity in all aspects of employment.

EOE including Disability/Protected Veterans