Description: The Marketing Specialist will provide support for the planning, development and implementation of the go-to-market plans and will assist in the development of marketing programs targeted to individuals and businesses to achieve acquisition and retention goals throughout the year. They will help to refine our value proposition, develop sales enablement tools, and lead generation and retention tools and campaigns. Essential Duties and Responsibilities: Coordinate initiatives for specific b2c programs/campaigns in direct marketing, advertising, promotion, special events, collateral, web site and other means that convey a unified and distinctive leadership presence in the marketplace. Collaborates with appropriate business partners to develop and coordinate initiatives in advertising, promotion, sponsorship, special events, collateral, web site and other means that convey a unified image in the marketplace. Coordinate campaign process including writing creative briefs and coordination of campaign requests. Ensures all campaigns are reviewed and approved by the relevant business partners and have strong financial justification (ROI). Act as point of contact with outside agencies on multi-channel advertising and marketing campaigns. Assists with the development of all marketing-related regulatory materials required to do business for Government Programs products. Responsible for assisting the Marketing Department in general day-to-day marketing tasks Special projects and other duties as assigned. Qualifications: Education & Experience: 5-7+ years of relevant marketing experience and Bachelor’s degree in Communications or other relevant discipline. Required Knowledge, Skills & Abilities: Excellent time management skills and ability to effectively multitask Experience working in deadline-driven and/or regulated environments Quick learner with proficiency in Microsoft Office (Word, PowerPoint, Excel); basic understanding of Adobe Acrobat Great interpersonal and communication skills Experience in the health insurance industry, particularly Medicare, a plus. As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.