Marketing Analyst

Remote, North America

GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform (https://about.gitlab.com/solutions/devops-platform) , used by more than 100,000 organizations. Our mission (https://about.gitlab.com/company/mission) is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations (https://about.gitlab.com/handbook/using-gitlab-at-gitlab) on our product and staying aligned with our values (https://about.gitlab.com/handbook/values) . Learn more about Life at GitLab (https://vimeo.com/gitlab/gettoknowgitlab) .

An overview of this role

The Marketing Analytics team at GitLab is looking for a Marketing Analyst that will focus on two key areas of marketing reporting: web and demand generation analytics. The team is responsible for enabling the Marketing org with data and insights to drive marketing strategy, planning, and tactics that generate incremental improvements in our results, and empower us to cohesively communicate Marketing impact.

What You’ll Do

• Develop and maintain Marketing reporting in Tableau with consistent metrics definitions and excellent user experience (UI/UX).

• Ability to conduct sophisticated data analysis and translate data into easily digestible messages, communications, and presentations.

• Assist with Annual Planning and ad-hoc data analysis based on business questions by Marketing Leadership. For example, identifying high performing content, suggesting website optimizations and analyzing marketing demand generation funnel..

• Present results to the executive leadership team.

• Continuously develop the Marketing Analytics Handbook pages to ensure they represent the current state of our strategy, processes, and operations.

What You’ll Bring

• BA/BS degree in a quantitative field

• Excellent analytical skills, creativity in problem solving, and a keen business sense

• Strong SQL, Tableau and Snowflake skills

• Deep understanding of Google Analytics, Tag Manager and web analytics data

• Experience with Salesforce and Marketo data and reporting

• Ability to thrive in a fully remote organization

• Share our values, and work in accordance with those values

• Familiarity with GitLab or similar tool

• Ability to break-down objectives into two-week delivery milestones and familiarity with - Agile methodologies

How GitLab will support you

• Benefits to support your health, finances, and well-being (https://about.gitlab.com/handbook/total-rewards/benefits/general-and-entity-benefits/)

• All remote (https://about.gitlab.com/company/culture/all-remote/guide/) , asynchronous (https://about.gitlab.com/company/culture/all-remote/asynchronous/) work environment

• Flexible Paid Time Off (https://about.gitlab.com/handbook/paid-time-off/)

• Team Member Resource Groups

• Equity Compensation & Employee Stock Purchase Plan (https://about.gitlab.com/handbook/stock-options/)

• Growth and development budget (https://about.gitlab.com/handbook/total-rewards/benefits/general-and-entity-benefits/#growth-and-development-benefit)

• Parental leave (https://about.gitlab.com/handbook/total-rewards/benefits/general-and-entity-benefits/#parental-leave)

• Home office (https://about.gitlab.com/handbook/finance/procurement/office-equipment-supplies/) support

The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits (https://about.gitlab.com/handbook/total-rewards/benefits/general-and-entity-benefits/) and equity (https://about.gitlab.com/handbook/stock-options/) . Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

California/Colorado/Hawaii/New Jersey/New York/Washington/DC pay range

$75,600-$162,000USD

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

Privacy Policy: Please review our Recruitment Privacy Policy. (https://about.gitlab.com/handbook/hiring/candidate/faq/recruitment-privacy-policy/) Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy (https://about.gitlab.com/handbook/people-policies/inc-usa/#equal-employment-opportunity-policy) and EEO is the Law (https://about.gitlab.com/handbook/labor-and-employment-notices/#eeoc-us-equal-employment-opportunity-commission-notices) . If you have a disability or special need that requires accommodation (https://about.gitlab.com/handbook/people-policies/inc-usa/#reasonable-accommodation) , please let us know during the recruiting process (https://about.gitlab.com/handbook/hiring/interviewing/#adjustments-to-our-interview-process) .