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Cogent Infotech Digital Marketing Manager II in United States

Internal Title: CRM Manager Job Description:

  • Work closely with business partners to develop digital programs that best meet the needs.

  • Manage day-to-day content, developing and executing new strategic initiatives and site features, coordinating all creative deliverables and site approvals

    Qualifications:

  • 5-7 years experience in building CRM plans and executing from start to finish, with clear results

  • Experience with ESP (Exact Target)

  • Strong project management skills

  • Demonstrates strong digital vision and customer-centric focus to communications

  • Willingness to learn new technologies and platforms

  • Strong analytical skills with the ability to provide optimization recommendations working with structured and unstructured data

  • Experience with Google Analytics

  • Strong understanding of the web development lifecycle

  • Excellent organization skills with avid attention to detail and follow through.

  • Strong written, verbal and interpersonal communication, negotiation skills

  • Proven ability in successfully running multiple projects

  • Management of budget for vendors and projects

  • Customer Service Orientation and creativity in problem solving

  • Manage risks anticipate bottlenecks, manage project prioritization and balance the business needs versus technical considerations to deliver business results.

  • Ability to self-motivate, work independently, and as part of a team

  • Proven ability to develop smart personalized content to drive customer interaction

  • Bachelors degree required, Advanced PC skills (MS Word, Microsoft Outlook Calendar & E-Mail, Excel, Power Point).

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