Job Information
Cogent Infotech Digital Marketing Manager II in United States
Internal Title: CRM Manager Job Description:
Work closely with business partners to develop digital programs that best meet the needs.
Manage day-to-day content, developing and executing new strategic initiatives and site features, coordinating all creative deliverables and site approvals
Qualifications:
5-7 years experience in building CRM plans and executing from start to finish, with clear results
Experience with ESP (Exact Target)
Strong project management skills
Demonstrates strong digital vision and customer-centric focus to communications
Willingness to learn new technologies and platforms
Strong analytical skills with the ability to provide optimization recommendations working with structured and unstructured data
Experience with Google Analytics
Strong understanding of the web development lifecycle
Excellent organization skills with avid attention to detail and follow through.
Strong written, verbal and interpersonal communication, negotiation skills
Proven ability in successfully running multiple projects
Management of budget for vendors and projects
Customer Service Orientation and creativity in problem solving
Manage risks anticipate bottlenecks, manage project prioritization and balance the business needs versus technical considerations to deliver business results.
Ability to self-motivate, work independently, and as part of a team
Proven ability to develop smart personalized content to drive customer interaction
Bachelors degree required, Advanced PC skills (MS Word, Microsoft Outlook Calendar & E-Mail, Excel, Power Point).