Corporate Marketing Executive

Brand: Estée Lauder Companies

Description

Corporate Projects

• Work with local Brands’ marketing teams to formulate marketing activations that are in line with retailer's marketing calendar

• Plan, develop and execute marketing and corporate communications initiatives and campaigns.

• Work with partners to formulate and execute marketing plans including management of activations and the development/maintenance of relationships with media and key influencers.

• Together with local Brand marketing team, work with the other Brand functions (sales, training) to ensure digital campaign objectives are communicated and execution excellence is achieved at off-line level (O2O integration).

• Track and evaluate the performance of digital marketing programs.

• Timeline and monitor execution of all digital marketing programs to ensure milestones are reached and program delivered on time.

• Support Enterprise Marketing & Data Manager and Brands in content creation, creative adaptation etc.

CRM

• Sets up the right tools and infrastructure (working with region) to enable the smooth execution of campaign management process in the brand context

• Leads the development of CRM calendars across all Affiliate brands to ensure appropriate and relevant interaction with consumers

• Provides support to Affiliate brand CRM teams regarding execution of consumer programs

Qualifications

• Minimum 3 years’ experience in digital marketing and/or social media communications within FMCG or Luxury Goods industry and /or relevant experience in online marketing in related industries

• Solid experience in development & execution in Digital media campaigns: Search, Display, Mobile & Social Media

• Bachelor’s Degree or equivalent (Graphic & Multi-Media Design)

• Website/Microsite campaigns

• Email marketing campaigns

• Mobile campaigns

• Display in-depth knowledge about various social media platforms (i.e. Facebook, LinkedIn Twitter, Instagram, Pinterest and etc.) and how they use these platforms to create campaigns

• Creative, conceptual thinking, good co-ordination and interpersonal skills, attentive to details

• Results-oriented, with strong drive to meet objectives and ELC’s/prestige cosmetics high standards

Job: Marketing

Primary Location: Asia Pacific-Singapore

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Travel: No

Job Number: 242327