Job Information
The Estee Lauder Companies Product Marketing in South Korea
Product Marketing
Brand: Dr.Jart
Description
[Dr.Jart ] Product Marketing
This position is responsible for the holistic product marketing strategy, full product portfolio management and pricing planning and partnering with regional affiliate to achieve the brand objectives.
MAIN RESPONSIBILITIES
New product launch planning / calendar, pricing, and implementation
Brand product portfolio management across channels
Align and engage with stakeholder (internal team and regional market) on the new launch implementation across channels
Developing competitive product marketing strategy and management
Supporting to plan short-mid-long term product marketing calendar aligning with brand strategy and portfolio management across channels
Execute to update global innovation calendar change, and deliver the updated calendar to regional product marketing in timely manner
Analysis the franchise data in charge to conduct range reviews and make recommendations for discontinuations
Supporting to lead and implement global new product launch plan to get achieve brand objective
Partner with Consumer marketing to develop new product strategy to support the product marketing to provide strategic recommendations for the annual innovation calendar
Prepare new product info and launch strategy deck with consumer marketing team and stakeholders to deliver the insight of the market trend, competitors activity, category performance for successful launch, align with regional marketing in timely manner
Partner with consumer marketing and education to build up new launch key unique selling point, key product benefit and local relevancy in line with latest consumer insight and market trends
Support to analysis product margin and final pricing recommendation
Product Marketing Operation
Develop set offer of the franchise in charge for global set calendar
Alight with Legal marketing and R&D to develop competitive claim for key hero product in line with latest market trend
Align with consumer marketing to reflecting the latest updated product unique selling point to update product information to region in timely manner
Partner collaborative with SCM, Product development, design team to determine new product / set launch timeline
Market Data Analysis
Market trend analysis to support innovation
Market Sales analysis
Continuously update sales data to decide on discontinuation list to have optimal sku rationalization and forecast accuracy
Pricing Analysis: Provide annual pricing architecture and guidelines to implement pricing strategy
Qualifications
- Knowledge of skincare cosmetic brand management principles and practices
Knowledge of skincare cosmetic brand strategy development
Comprehensive understanding of skincare product development process
Good knowledge of product marketing principle and many years of practices
- Insight of global market trend through the market research and data analysis
Analytical and market research skills / strategic planning skills
Ability to understand data
- Passionate and proactive leadership
Ability to interact positively and professionally with colleague from globally diverse cultural background
Good interpersonal skill
Self-motivated, team player, action and results oriented
Well organized, good communication and reporting skills
2-6 years of relevant work experience
Proficient in both Korean and English is necessary
Job: Marketing
Primary Location: Asia Pacific-Korea, Republic of
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 243289
The Estee Lauder Companies
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