Job Information
The Estee Lauder Companies Assistant Media Manager in China
Assistant Media Manager
Brand: Estée Lauder Companies
Description
What You Will Achieve
Develops the HK&M Affiliate’s full-funnel media strategy across paid, owned and earned platforms, and supports Brand teams to improve their media planning, execution and measurement targeting both local and Chinese travelling consumers.
Leads Affiliate governance for influencer and eventing marketing strategies across Brands.
Maintains Influencer analytics platforms and supports usage across Brands to monitor Influencer Marketing ROI.
Reviews media plans and consumer marketing strategies for Brands, and identifies opportunities for greater efficiency, effectiveness and local context.
Tracks Brand media investments and measures their return separately for each Brand; develops actionable recommendations to continuously improve media effectiveness.
Has ownership of local media and China market landscaping, competitive benchmarking.
Manages local media and influencer agency relationships. Defines agency requirements necessary to implement the Affiliate’s media strategy.
Leads relationship with media platforms (e.g. Google, Little Red Book) to leverage best practice and regional joint business partnerships.
Qualifications
What You Will Need
Bachelor’s Degree with a focus in Media, Marketing, Communication or equivalent
Minimum of 8 years of experience in media planning, digital marketing, PR and influencer marketing experience, preferably in Beauty/ Luxury Retail/ FMCG fields
Hands on experience with customer-related analytic projects and knowledge on how to measure marketing activities and customer metrics
Familiar with media and influencer analytics platforms (e.g. Media Tool, Google Analytics, Traackr)
Able to understand consumer and business needs and translate into actions
Able to confidently communicate and collaborate with key stakeholders in brand and commercial team
Able to drive changes by influencing, inspiring, teaching, and collaborating
Excellent command of English and Chinese
Job: Marketing
Primary Location: Asia Pacific-CN-Hong Kong, SAR of China
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2314399
The Estee Lauder Companies
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