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Job Description Summary:

We are seeking an innovative Associate Manager of Customer Marketing to join our dynamic marketing team.

Reporting to the VP of Solution & Customer Marketing as part of the marketing organization, and working closely with partners across the business in solution marketing, product management, customer success and sales, you will be instrumental in shaping and executing marketing programs that influence key moments throughout the customer journey, from adoption and deployment to value realization, renewal, expansion, and advocacy.

Additionally, you will oversee and mentor a Community Marketing Manager who focuses on engaging our customer community through the online platform, Higher Logic.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Customer Journey Influence: Develop and execute comprehensive customer marketing programs that guide customers through critical phases such as adoption, deployment, and achieving value from our software solutions.

• Renewal and Expansion: Collaborate closely with sales and customer success teams to create targeted campaigns and initiatives that drive customer retention, expansion opportunities, and upsell/cross-sell engagements.

• Team Leadership: Manage and mentor a Community Marketing Manager, providing guidance and support in their efforts to engage and grow our customer community.

• Subject Matter Expertise: Serve as the company's subject matter expert on customer marketing, staying abreast of industry trends, best practices, and innovations. Lead efforts to continuously improve and innovate our approach to customer marketing and customer programs.

• Collaboration: Work cross-functionally with product management, sales, customer success, and marketing teams to align customer marketing initiatives with broader business objectives and ensure seamless execution.

• Metrics and Reporting: Establish and monitor key performance indicators (KPIs) to measure the effectiveness of customer marketing programs. Provide regular reporting and insights to leadership on program performance and areas for optimization.

• Customer Insights: Utilize customer data and insights to personalize and optimize marketing strategies and communications, ensuring relevance and impact.

REQUIRED QUALIFICATIONS

• Proven experience in customer marketing or related roles within the B2B software industry, preferably with experience in premises software or similar technology solutions.

• Strong understanding of customer lifecycle management, customer journey mapping, and customer segmentation strategies.

• Demonstrated success in developing and executing integrated marketing campaigns that drive customer engagement, retention, and advocacy.

• Excellent communication skills, with the ability to effectively articulate value propositions and influence stakeholders at all levels.

• Analytical mindset with proficiency in interpreting data and metrics to drive decision-making and optimize marketing strategies.

• Strategic thinker with the ability to innovate and drive continuous improvement in customer marketing programs.

• Experience hiring, developing and leading a small team while executing programs.

• Bachelor’s degree in marketing, business administration, communications, or a related field (preferred).

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What Rocket Software can offer you in Vilnius:

Health Insurance: Choose from 3 great options!

Generous Time Off: Enjoy 25 days of annual leave, plus Juneteenth as an extra day off for everyone.

Rocket enhanced parental leave benefit.

Easy Sick Days: Get 6 days of fully paid sick leave without needing a medical certificate.

Employee Assistance Program – Digital Courses & Meditations, Certified Personal Coaching & Personal Therapy sessions.

Workcation Policy: Enjoy the flexibility to work from a vacation spot, combining work and leisure.

Choose your own hybrid/remote work model

Annual salary range for this position is between €54,116.00 - €100,501.00 gross before taxes.

Salary range applies only to candidates in Lithuania

Salary offer for the candidate is determined based on the predefined salary ranges for the position and depends on the level of competence and experience of the candidate.

Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to people@rocketsoftware.com. We will make a determination on your request for reasonable accommodation on a case-by-case basis.

#LI-Remote

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Thousands of companies around the world depend on Rocket to solve their most challenging business problems by helping them run their critical infrastructure, business processes, and data, as well as extending the value of these assets to take advantage of cloud and mobile computing, advanced analytics, and other future innovations. From the clothes we wear to the cars we drive, Rocket solutions power the back-end systems that thousands of brands interact with every day. At Rocket, software has always been about people—not just ones and zeroes. We’re people solving problems for other people, and we strive to treat our customers, partners, and fellow Rocketeers with humanity. Founded in 1990, Rocket Software is headquartered in Waltham, Massachusetts with 31 offices around the world.