About SureSwift Capital 

At SureSwift, we’re building the company we want to work for, and we’d like to give you the opportunity to join our team. We acquire SaaS businesses from independent founders and take them to the next stage of growth. We operate a portfolio of 15+ businesses, and we’re on a mission to be the most exceptional operators of excellent SaaS businesses. To us, that means we take a data driven approach to set and achieve our goals. We are dedicated to our customers and value their feedback, and we are committed to winning together.  

With an incredible team located around the globe, we put high value on diverse perspectives and strive to maintain an inclusive work environment with a culture of mutual respect and shared learning. As a remote-first company, we focus on outcomes, and value integrity and accountability in our actions. We emphasize celebrating success together and creating an environment where everyone thrives!  

We are currently searching for a Senior Marketing Manager to join our team at LeadDyno. The successful candidate will leverage their unique skills, strengths and experience to directly impact revenue growth. We are looking to fill this role in our Canadian market. We thank everyone for their consideration; however, we are unable to accept candidates from Quebec at this time. 

About LeadDyno 

LeadDyno is a market leader in their industry with an affiliate management app that provides customers with everything they need to launch, manage and grow their affiliate programs. With LeadDyno, customers can increase the revenue of their SaaS or e-Commerce business by tracking clicks, leads, and sales in one platform with over 25 program platform integrations. LeadDyno is an easy-to-use solution with great customer service and reviews! 

https://www.leaddyno.com/ 

Your Daily Challenges 

You will be responsible for developing, executing and reporting on the product marketing strategy for LeadDyno. You will collaborate with the General Manager and Product Manager on this strategy and implement and execute the components both independently and while working with other team members. 

Key metrics that you will own: 

• New website visitors 

• Demos booked 

• Visitor to Trial conversion 

• Free trials created 

• Number of marketing qualified leads (MQLs) 

• Number of product qualified leads (PQLs) (Leads that complete onboarding) 

• Engaged trialing customers 

• Engaged paying customers 

Marketing 

This is a hands-on role where you will be expected to be in the weeds executing your strategy whether that is creating an A/B test, setting up an email campaign or optimizing PPC campaigns. You will work closely with internal partners on our Product Management and Design teams, as well as external agencies, when needed. 

• Paid Advertising - Liaise and strategically support PPC agency and media buy 

• Create, test, and optimize digital ad campaigns for LinkedIn, Meta, Google (Including PPC), YouTube, Capterra and Shopify. 

• Identify and evaluate new keywords to test. 

• Explore other paid advertising mediums and platforms. 

• Track and report on all conversions (free trials, MQLs, paid accounts). 

• Ensure we are following industry best practices. 

• Content, SEO and CRO 

• Identify, evaluate, and report on keywords to test. 

• Modify existing content for key messaging to improve ranking and conversion rates. 

• Develop new content for the website, blog, social media and other external platforms. 

• Create persuasive and consistent messaging that effectively communicates USP across all marketing channels. 

• Create and monitor A/B tests to test and optimize pages.  

• Track and report on all conversions (free trials, MQLs, paid accounts). 

• Ensure we are following industry best practices. 

• Social Media - Develop and execute content strategy for the product. 

• Increase the number of free trial sign-ups that qualify as Marketing Qualified Leads (MQLs) for the sales team to pursue. 

• Manage and optimize the full funnel and conversion metrics. (Visitors → Free Trial → MQL → Paid Accounts). 

• Your primary metric will be MQLs. 

• Create, manage and optimize (open rates, click rates) email campaigns. 

• Onboard new free trial sign-ups. 

• Nurture free trial sign-ups to re-engage them. 

• Nurture existing paying accounts to encourage upgrades and add more use cases. 

• Develop, implement, and continuously optimize our strategic outbound program. 

• Clear understanding of audience segmentation 

• Create, manage and optimize our user and buyer personas (ICP) to ensure we are targeting the right audiences. 

• Identify subgroups within the target audience to deliver more tailored messaging and build strong connections. 

• Strategic Analysis and Market Research 

• Conduct in-depth market research to understand industry trends, competitor positioning and target audience preferences. Identify gaps and opportunities. 

• Develop a compelling and clear USP that resonates with the target audience 

• Develop, implement and manage a comprehensive Go-to-Market Strategy that includes a target market and competitive analysis 

• Collaborate with cross-functional teams and stakeholders to ensure seamless execution of all marketing initiatives 

  Your Experience 

• 7+ years of B2B SaaS Growth Marketing 

• ​​​​​​​3-5 years in Product Marketing for SaaS 

• 2+ years utilizing Hubspot for marketing 

• Experience with the kind of tools utilized by SaaS businesses (Userpilot, Figma, Canva, Confluence, Appcues, GA4, Google Ads, SEMRush, VWO, etc.) 

• CMS experience (Webflow a plus!) 

• Experience scaling a SaaS business successfully 

• Adept at marketing strategy, with an aptitude for analytics, data driven decisions for improved ROE and achieving measurable KPIs 

• Experience working with remote teams 

  Your Compensation 

The annual pay range for this role is expected to be between $75-$90K CAD. Actual base pay could vary based on factors including but not limited to experience, subject matter expertise, geographic location where work will be performed and the applicant’s skill set. 

Background checks will be conducted on final candidates. 

Thank you for the time you took to read about this opportunity.

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