Description

Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Thursday Night Football, Prime Video, Twitch, and FireTV as well as on third-party publishers via Amazon Publisher Services.

We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.

We seek a seasoned leader to join the WW Ad Sales team as Head of International Expansion (IX) Video Strategy and Go-To-Market (GTM). This new role will report directly to the Director, WW Video Go-To-Market and be the IX leader for developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties. This leader will be responsible for the IX go-to-market strategy across video properties as one Amazon brand propelling us to the top tier in video advertising. He/she will lead the IX team (across Canada, Mexico, Brazil, China, Japan, and Australia), and partner with the broader WW team setting the total Video strategy.

This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads. In particular he/she will:

This role is being recruited for in Canada, Japan, and Brazil, and open to candidates with expertise for this roles in those regions

Key job responsibilities

• Drive the International Expansion vision, value proposition, programs, planning, and packaging solutions to grow our video GTM approach across all video properties

• Drive adoption of Amazon’s video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.

• Develop the IX end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s STV advertising offerings, alongside sales, product, sponsorships, and strategy peers

• Aggregate VOC and partner with product teams to drive video solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs

• Partner with Product, Sponsorships, & Ads Marketing on Video Sales and Marketing narratives

• Customize the macro strategy to each sales vertical within the IX Amazon Ads team

• Contribute to the IX Trading Agreement process for Amazon, as well as all similar annual processes as they relate to Video. Drive sales enablement of both current and new products & capabilities.

• Hire, develop and lead a team of Video strategy and GTM leads

The ideal candidate will possess a revenue and strategic leadership background within video and STV that enables them to drive a comprehensive go-to-market strategy around how Amazon approaches video advertising. This leader will partner cross-functionally across leaders within Amazon’s video properties, and work closely with sales to drive revenue growth in this segment.

A day in the life

DESIRED QUALIFICATIONS

• self-starter with demonstrated ability to think strategically and analytically about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus

• A strong track record in developing and launching go-to-market strategies within streaming and video

Basic Qualifications

• 10+ years of building and leading large teams and working in matrixed operating structures experience

• Experience working and communicating with multiple stakeholders, C-level executives and cross functional teams or equivalent

• Experience in strategic thinking about business, enterprise software products, and new technology platforms and architectures or equivalent

• 10+ in sales strategy, business development, product management, digital media strategy/GTM at a media & entertainment company

Preferred Qualifications

• • Experience in previous roles managing relationships with senior stakeholders including: Product leaders, Sales, Account Management, Finance and Marketing

• • Extensive knowledge of digital media landscape, video advertising, and AdTech (e.g., Identity resolution, DSPs, programmatic media, premium digital video, performance advertising)

• • Experience building and deploying GTM strategies, with an emphasis on packaging, positioning and messaging.

• • Experience dealing with results, metrics and data management and a desire to create and build new processes

• • Possess analytical and quantitative skills with an ability to use data and metrics to back up assumptions, develop business cases, and complete root cause analyses

• • Excellent communication skills (written & verbal), including the ability to present complex topics both in person, over the phone, and through concise document writing

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.