We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com (https://www.cibc.com/en/about-cibc.html)

What you'll be doing

As the Campaign Auditor, you will be deeply involved in the end-to-end campaign development process, ensuring that every aspect of multiple automated customer journeys is thoroughly validated using Salesforce Marketing Cloud and Data Cloud. You will lead the QA/QC efforts across various email and digital campaigns, working closely with cross-functional teams, including Project Managers and Developers, to validate the end-to-end campaign artifacts (Journey, Automation, Segments, Data extensions, Calculated Insights, Emails). Your role will involve developing and implementing processes for campaign audit execution, engaging with campaign stakeholders to understand their requirements, and ensuring solutions meet their needs. You will be accountable for ensuring that all campaigns meet quality standards and best practices before they are launched. You will ensure adherence to company policies and procedures, maintain compliance with laws, regulations, and guidelines. Monitoring and tracking process issues, making recommendations to streamline, enhance, and improve overall processes, and troubleshooting issues to ensure the lead generation cycle remains on track will also be key aspects of your role.

The Campaign Auditor (Salesforce Marketing Cloud) will be responsible for the primary validation, Quality Assurance (QA), and Quality Control (QC) of multiple automated customer journeys. As part of the Digital & Direct Executions team within the broader Marketing organization, this role is crucial in leveraging customer data and insights to deliver meaningful communications to CIBC’s customers. The Campaign Auditor will also execute QA/QC across multiple email and web campaigns concurrently, providing necessary guidance to developers and project managers.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How you'll succeed

• Validation : Ensure completeness of email and digital marketing campaigns using Salesforce Marketing Cloud and Data Cloud.

• Process Implementation : Develop and implement processes for campaign audit execution.

• Quality Assurance : Execute quality assurance on developed work and collaborate with the quality team to ensure all digital campaigns meet quality standards.

• Stakeholder Engagement : Understand campaign stakeholders' requirements and ensure solutions meet their needs.

• Initiative : Be a self-starter who can take the initiative to develop new processes.

• Defect Analysis : Identify, analyze, and document defects, questionable functions, errors, and inconsistencies.

• Compliance : Ensure adherence to company policies and maintain compliance with laws, regulations, and guidelines.

• Collaboration : Collaborate with Project Management and Development staff through all stages of the project lifecycle.

• Process Monitoring : Monitor and track process issues, making recommendations to streamline, enhance, and improve overall processes.

• Campaign Process Improvements : Lead the development of campaign process improvements.

• Troubleshooting : Troubleshoot issues to ensure the lead generation cycle remains on track and provide support to address client issues for immediate resolution.

• Operational Excellence : Ensure that all processes related to a campaign are met, capture necessary reporting metrics, and enforce proper housekeeping within Salesforce Marketing Cloud.

Who you are

• Educational Background : Bachelor's degree in Computer Science, Digital Marketing, Math, Engineering, or a related field.

• Salesforce Expertise : Demonstrated experience in Salesforce Marketing Cloud Journey Builder, Email Studio, Automation Studio, and SQL. Knowledge of Salesforce Data Cloud is a bonus.

• Campaign Execution Experience : Proven experience in campaign execution processes, having been actively involved in the past as a campaign developer. Experience as a Quality Assurance Analyst is a bonus.

• Self-Starter : Ability to navigate ambiguity and operational challenges.

• Data-Driven : Enjoy investigating complex problems and making sense of information, communicating detailed information in a meaningful way.

• Quality Focused : Ensuring every piece of work is delivered defect-free and with the highest possible quality.

• Time Management : Excellent time management skills with a proven ability to meet deadlines.

• Continuous Improvement : Possess a continuous improvement mindset to enhance checks, reduce errors, and improve overall email development quality.

• You're passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You connect with others through respect and authenticity.

• Values matter to you . You bring your real self to work and you live our values - trust, teamwork, and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program, defined benefit pension plan, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 33rd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Campaign Development, Campaign Execution, Campaign Management, Communication, Customer Engagement, Digital Marketing Campaigns, End-to-End Testing, Marketing, Quality Assurance (QA), Salesforce Marketing Cloud

At CIBC, we are in business to help our clients, employees and shareholders achieve what is important to them. Our ability to create value for all CIBC stakeholders is driven by a business culture based on common values: Trust, Teamwork and Accountability.

Working with CIBC makes you a part of a work environment committed to our clients, employees and communities - a place where you can excel.

Every day, our 44,000 employees help our clients achieve their financial goals, because what matters to our clients, matters to us.