Job Information
Lyft Brand Strategist in Toronto, Canada
At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.
Lyft's Marketing & Communications team is dedicated to building an iconic brand for the future while driving profitable growth today. Our customer-obsessed approach ensures that we deliver brand love, loyalty, and exceptional value to both drivers and riders. We are committed to doing the best work of our careers, fostering innovation, and delivering exceptional results that shape the future of transportation.
Lyft is looking for a data-driven, passionate, and collaborative Marketer to join our Marketing team as a Brand Strategist. In this role, you will translate business needs into inspiring creative briefs, guide strategic creative development, uncover compelling consumer insights for messaging and design, and collaborate across teams to shape brand experiences for Lyft.
Responsibilities:
Turn business needs into clear and inspiring creative briefs
Act as a strategic guardian throughout the creative development process
Identify compelling consumer insights that we can leverage for messaging, product, and experiential design
Translate quant and qual research findings into actionable creative implications
Continuously optimize campaigns based on performance data and consumer insights
Lead creative projects and tasks with guidance and support from senior management
Collaborate with a cross-functional team of multiple stakeholders on a daily basis
Identify opportunities within the organization to influence product and experience design that reinforce brand positioning and messaging
Identify opportunities for Lyft to insert themselves into culture and create social conversation
Experience:
5+ years experience working in a brand planner/strategy role
Have the discernment, resourcefulness and tenacity to bring great ideas into the world that change minds and behavior
A conceptual mind that knows the difference between good ideas and great ones; an ability to help refine, nuance and defend the best ones
Persuasive and engaging presentation skills
Ability to understand and discuss paid media strategies, metrics, and results
Comfortable with a broad range of deliverables from content to traditional media and events
A proactive mindset
Ability to juggle multiple projects on fast-moving schedules
Ability to adapt to last-minute asks and changing timelines with flexibility and good humor
Benefits:
Extended health and dental coverage options, along with life insurance and disability benefits
Mental health benefits
Family building benefits
Access to a Health Care Savings Account
In addition to provincial observed holidays, team members get 15 days paid time off, with an additional day for each year of service
4 Floating Holidays each calendar year prorated based off of date of hire
10 paid sick days per year regardless of province
18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
Lyft proudly pursues and hires a diverse workforce. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter now if you wish to make such a request.
This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.
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