OTC Assistant Brand Manager - 2407025026W

Description

What you will do

Position Summary

This role will play a critical role in brand management, leading total self care business from A to Z. This role would be fully responsible and accountable to own E2E brand P&L management and marketing execution, along with sustainable brand equity growth and business growth in short term and long term. This role will lead cross functional team to deliver results, also have tight engagement with Regional team to share, exchange knowledge and make exciting wound care future with scalable innovation pipeline and portfolios.

Role Duty & Responsibilities

Brand Management

• Research & analysis

Analyzes key performance indicators and financial reports such as brand sales and offtake

Conducts consumer/market research to find new opportunity area and assess the size of prize

• Brand strategy development & execution

Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans

Develop longer term growth plan including brand evolution strategy

Lead retail execution plan partnering with the sales strategy team & external distributor and cross-functionally with the commercial teams.

• Communication planning & execution

Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity.

Design advanced communication and media plan based on deep consumer insight and media behaviors

Flawless execution of marketing campaign with sense of urgency

Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement

• Key brand index management

Keep track of brand health through appropriate measurement tools

Plans and forecasts sales

Budget planning and tracking

Qualifications

What we are looking for

Related Experience & Behavior, Competency

• Consumer-centric & agile mindset

• Bachelors degree and above with relative brand management experiences

• 5 years of Pharmaceutical or FMCG marketing experience

• Experience of working with external distributor is a plus

Expertise and Skills

• Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)

• Strategic thinking & analytical and problem-solving skills

• Ability to speak and write in English and Japanese fluently

Primary Location Asia Pacific-Japan-Tokyo-To-Chiyoda

Job Function Marketing

Req ID: 2407025026W