Marketing Director , Japan & Korea

Location:

Tokyo, Shinagawa-ku, JP, 141-0032

At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!

About the role

• As the Marketing Director, this role is responsible for strategizing the local marketing strategy & leading a team of marketing talents for on-ground activation to serve our Industrials & Artisanal customers with a digital-first mindset. The position must identify key growth drivers and lead a robust 12M rolling marketing plan ranging from brand building, customer engagement and segment-building activities across an omni-channel customer journey.

• This role operates across two focus countries with high profitability- Japan and Korea. This role will be a part of the Market Cluster Leadership team contributing to commercial success

  Key responsibilities include

• Activities include: “Strategic marketing & planning”, “Customer Journey & Engagement”, “Brands & Segments building”, “Portfolio management”

• Identify market key growth drivers and develop an annual marketing plan to fuel market growth objectives (in close consultation with key regional and country stakeholders)

• Define the brand marketing tasks and jobs to be done (e.g awareness, trial, repeat purchase, loyalty) to gain market share and increase penetration in the market

• Identify the right brand and portfolio mix to compete in the different market tiers (Callebaut in the premium & VHP in the mainstream) with a full understanding of the competitive landscape

• Manage the full brand portfolio mix (proposition, product, pack, price, place, promotion) to ensure competitiveness in local markets (e.g price adjustment, pack upgrades, etc)

• Deploy and activate the brand portfolios effectively across different market segments, creating a relevant brand experience for various customer types (industrials & artisans), with a digital-first mindset

• Design and implement a robust REACH-ENGAGE-CONVERT customer engagement journey for all customer types, closing the loop from demand generation to fulfillment.

• Set and track performance marketing metrics to ensure the customer engagement activities achieved the desired performance and business KPIs

• Manage and track the set budget and resources allocated to the Marketing function

• Work closely with the commercial team to manage joint business

• Travel requirements: 20%

  About you

• Master's Degree in Marketing or a related field required

• Excellent language skills: Proficiency in English and Japanese required

• Min 10-15 years of marketing experience in a B2B or B2C environment (preferably FMCG/ F&B/ingredient industry); Experience working in the Japan market is required, additional experience with the Korea market would be an advantage

• Has a strong understanding of customer journeys and prior experience dealing with digital touchpoints & ecosystems

• Experience in translating consumer and market understanding into powerful insights & concepts

• Strong analytical skills and business acumen

• Hypothesis building/verification skills

• Project/Program management skills

• Have a passion for creating exceptional consumer experiences to inspire

• Have creativity and think out of the box

• An agile leader who is strong in nurturing & empowering teams.

• Has the ability to build diverse and inclusive teams, driving a high-performance culture

• Possess great interpersonal skills to influence/inspire internal/external stakeholders

• Client-centric & delivery-focused

• Agile & entrepreneurial, willing to roll up sleeves

• Demonstrate BC Leadership Behaviors

At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.

If you want to learn more about Barry Callebaut, please find further information here.

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