Job Information
Philips Business Marketing Specialist - Cardiovascular Informatic (CVI) in Tokyo, Japan
KEY AREAS OF RESPONSIBILITIES
The Business Marketing Specialist “BMS” drives superior customer value by developing and executing the go-to-market approach to reach prioritized customer segments and ensure profitability and growth of the assigned portfolio (the associated product, solutions, and services) in alignment with the business strategy. BMS ensures perfect and flawless new product introductions and launches by working closely with the cross functional team. BMS helps sales teams by ensuring sales enablers are in place.
Marketing Plan and Execution
Support the Business Marketing Manager, in creating the strategic marketing plan for CVI Japan by providing customer insights and the trends of the market
Drive the business-specific execution of the marketing plan via translating and aligning those with the HQ business plans
Manage and lead the entire process of CVI such as go-to-market, downstream marketing, KOL management, commercial excellence
Work closely with overseas product management team as well as a business counterpart to involve and collaborate with other team members across functions
Responsible for forming the cross-functional team required to plan and execute a product launch
Responsible for driving local product launches in line with the global strategy and the overall market's business and marketing strategy
Responsible for planning and to drive KOL management to increase brand preference
Marketing Sales Support
Capture, assess, and act on win/loss analysis
Create localized assets and content for the sales teams in close collaboration with marketing operations.
Support sales teams with background knowledge, market insights, competitive insights, instruments, and tools to maximize business opportunities.
Point of contact and “go to” resource for product sales specialist, clinical application specialist for (pre-)sales support
Drive customer-facing events to generate new leads and prospects
Business Generic
- Work closely with business marketing team members as well as the delivery and service team to run an effective performance management
Requirement :
Bachelor’s Degree required
Familiar with medical devices or software medical products manufacturing environment especially Cardiovascular Informatic.
7+ years of product management with a proven track record
Must be a team player and have good communication skills
Requires scientific/technical talent of product professional
Demonstrated ability to set and meet deadlines
Ability to work in a dynamic environment
Excellent communication skills in Japanese and English, both oral and written, as well as organization and document skills
Understanding of Program and Portfolio Management is required
Strong situational awareness, coupled with facilitation, team building, problem-solving, and conflict resolution skills is required
Working knowledge of Windows operating systems, and Microsoft Office applications including Outlook, Word, Excel, Visio, PowerPoint, etc. is required
Preferred
Work experience in cardiology is a plus
Master degree graduate
Product Information:
https://www.philips.co.jp/healthcare/solutions/clinical-informatics/cardiology-informatics-cvis
https://www.philips.co.jp/healthcare/resources/landing/cardiovascular-workspace
About Philips
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We believe in the importance of impactful collaboration: There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving.
We embrace flexibility: Choosing where, when and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams and our customers on a case-by-case basis.
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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.
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