At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog (https://blogs.servicenow.com/category/life-at-now.html) and hear from our employees (https://www.youtube.com/playlist?list=PLtPPHGXv_JpmhypERyQKm5zO2Wd65QinB) about their experiences working at ServiceNow.

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Company Description

ServiceNow is making the world of work, work better for people. Our cloudbased platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®

We're looking for people who are ready to roll up their sleeves and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.

About this Role

We’re looking for a Director, Global Brand Marketing to lead and manage our Brand Advertising and Marketing programs which endevor to position ServiceNow as a leading enterprise technology company in Japan.

This person will be a key player on our Global Brand Marketing team, as well as the local Japanese marketing team, and will drive innovation as the steward of our brand reputation in the market.

The right candidate is bi-lingual in Japanese and English, will display strong leadership skills to lead an agency team in market, collaborate with global and regional colleagues across marketing functions, and present to the regional president in Japan.

They will have expertise building world-class brands that are purpose-driven and have a deep understanding of the cultural nuances in Japan. In this role, they will help us scale a brand that is both globally consistent and locally relevant. As such, we will look to you to provide strategic direction as well as feedback from the region in order to influence decision-making as we build strong brand equity together.

This role is based in Tokyp, Japan and reports to the Head of Global Brand Media and Sponsorships in Santa Clara.

What you get to do in this role:

Brand Strategy

• Accountability for brand health metrics and brand’s impact to the business success in Japan.

• Be the feedback loop between regional teams in Japan and our Brand Team located in US, to inform the global evolution of brand to support business goals and best-in-class Customer & Employee experiences.

• Engage with Japanese Strategy, Marketing and Comms leaders to align brand strategy to business goals.

• Accountability for driving a globally consistent brand experience throughout Japan, while ensuring the brand flexes to be relevant to cultural nuances.

• An integral member of both the Global Brand and Japan Marketing Leadership Teams

Planning + Strategy

• Work closely with our Brand Strategy, Creative, Media and Field Marketing leadership and other executives to align localized strategies, objectives and activities.

• Collaborate with leadership to develop annual and multi-year objectives that align with company-wide goals.

• Create any number of complex business case-type presentations – analyzing data, determining how best to present the information, and creating the slides.

• Be in the know; attend high-level meetings with our executive team from which you will develop actions, strategies and deliverables.

• Work with Brand leadership to optimize program spend mix planning & budgeting, head count planning and modeling. Requires tight collaboration with finance FP&A, HR as well as Marketing Operations.

• Engage across the organization to understand business needs, while deepening an understanding of our brand purpose, promise and personality.

• Set strategic priorities and roadmaps that influence how we evolve and extend our brand in Japan.

• Drive the selection and training of agencies. Build a sustainable process that drives agility, innovation and quality.

• Lead brand audits to measure consistency across key touchpoints with insights that will impact customer and employee experiences.

Advertising

• Partner with Brand Strategy, Creative, Media, Sponsorships, and digital marketing peers from HQ and in region to help build the local advertising (Creative and Media) campaign

• Lead and manage our media and creative agencies in geo, and our in-house digital teams to build an integrated full-funnel advertising campaign

• Partner with agency to execute offline media and our internal Digital Acquisition team to execute online strategies.

• Own and lead our strategic content partnerships including media partnerships (Nikkei.)

• Work with cross-functional teams (Creative, Corporate Comms, Social, Field, Sales Enablement, etc.) to build integrated go-live comms plan in support of campaign launches

• Ensure all campaigns are aligned with business objectives, delivered effectively, and within budget

• Partner with Marketing Operations on measurement and provide analysis and reporting of each campaign, including insights and optimization recommendations

• Help to recruit, train and develop a team

Operations

• Drive key initiatives for Chief Brand Officer and CMO. These include corporate, marketing and cross-department within marketing projects. Requires defining and leading cross-functional teams.

• Drive and support operational meetings. Including Annual Operating Planning, Global Marketing & Campaign Planning, Quarterly. Business Reviews (QBRs), Board meetings, All Hands meetings, staff meeting and other communication events.   

• Identify and take on ad hoc strategic projects.

Communications

• Work closely with strategic marketing and corporate communications to drive marketing executive internal and external facing communications.  

• Communicate Brand priorities, activities, and results to the larger organization, while ensuring deliverables are met

• Recommend communication opportunities. 

Critical Success Behaviors

• Effective Communications – Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

• Flexibility and Adaptability – Knowledge of successful approaches, tools, and techniques for dealing with changes and adapting to a changing environment; ability to adapt as needed.

• Influencing – Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.

• Managing Multiple Priorities – Ability to manage multiple concurrent objectives, projects, groups, or activities, making effective judgments as to prioritizing and time allocation.

• Organizational Savvy and Politics – Knowledge of organizational politics and political tactics; ability to effectively navigate formal and informal communication and decision-making channels.

• Problem Solving – Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply this knowledge appropriately to diverse situations.

To be successful in this role you have:

Qualifications:

• 15+ years as a Brand Marketer/Advertiser of a global brand in a B2B SasS environment or premiere Agency leading multi-channel (TV, OLV, Social, Programmatic, Audio, OOH, Search) brand and demand generation campaigns

• 15+ years staff management and team leadership to motivate staff and create positive and productive work environment

• Fluent in English and Japanese business communications

• Must be already authorized to work in Japan

• Well-versed in integrated media marketing both Online and Offline.

• Critical thinker and problem solver

• Ability to translate data into well-articulated ideas

• Experience with multi-touch attribution and remarketing strategies

• Self-starter, proactive, and excels in fast-paced environments

• A love for building amazing brands and making work, work better for people

• Strong collaborator

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here (https://www.servicenow.com/content/dam/servicenow-assets/public/en-us/doc-type/other-document/careers/new-world-of-work-personas.pdf) to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at talent.acquisition@servicenow.com for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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