Introduction

Our IBM Partner Ecosystem Marketers are responsible for knowing the Ecosystem across all go-to-market (GTM) motions (Build, Sell, Service), the offerings and the market trends - what's important to whom and why and how IBM, Business Partners, and the VADs together can uniquely drive the IBM business.

The Global VAD Ecosystem Marketing Lead is dedicated to leading the marketing strategy and execution of the IBM Distributors globally to drive demand for IBM products, solutions and services built on IBM technology and to increase mindshare of IBM within the Ecosystem. The VAD Marketing Manager develops and aligns Partner & Distributor marketing activities with sales targets, BU marketing objectives and work to always simplify and improve the partner experience with IBM.

Your Role and Responsibilities

• Design, implement, and communicate the Global VAD Marketing go-to-market strategy across each of the priority areas; Demand Generation for Partners, Progressing opportunities in pipeline, New Partner Acquisition/Expansion & Partner Enablement.

• Collaborate across Geography teams (Americas, APAC, EMEA, Japan) to develop quarterly marketing plans with the Distributors to meet and exceed revenue objectives.

• Dedicated marketing counterpart to Global VAD Managing Directors to partner and create global programs aligned to Channel Sales business objectives.

• Acts as Subject Matter Expert (SME) to both educate and advise the Distributor on marketing resources (inclusive of Co-Marketing) and best practices as well as bring the voice of the Distributor and Partners back to IBM.

• Develop Global Marketing programs (both targeted and at scale) to align to IBM strategic priorities, including product-led-growth, AI for Business, and acquiring new clients.

• Advocate for, influence, and integrate Business Partners into IBM led marketing tactics and events to achieve economies of scale.

• Utilize data and tools to track global VAD performance and analyze results to optimize campaigns.

Required Technical and Professional Expertise

• Experience in the Channel/Ecosystem and/or strong background in Marketing.

• Project management skills with the ability to manage multiple projects simultaneously and within a predefined budget.

• Ability to understand and communicate business strategy and align marketing execution plans to achieve business goals.

• Responsible team player demonstrating ownership and accountability.

• Excellent written and oral English communication skills; the ability to present and communicate ideas clearly and persuasively at all levels including executive stakeholders.

• Add CV in English

• Fluent English.

This is a Hybrid role, attendance to the office will be required only 3 times peer week.

All vacancies are eligible for disabled or rehabilitated people.

Preferred Technical and Professional Expertise

• Comfortable working in a highly matrixed environment that requires collaboration across stakeholders and geographies.

• Analytical and data driven to deliver key insights on performance and partner satisfaction.

• Experimentation- working quickly to pilot and operate with a fail- fast mindset.

#LI-Hybrid

MCCJBID

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

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About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.