Writer, Retail, Marcom Design

Sunnyvale,California,United States

Marketing

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Marcom Design Team drives the design and art direction for core communications, including high-impact product launches and seasonal campaigns, spanning Retail, Channel, Packaging, Keynote, and Events. Operating in a highly collaborative environment, our team’s mission is to shape the look and feel of product imagery through creative experimentation, critical thinking, and meticulous attention to detail. We’re seeking a versatile and creative Writer to join our Retail Team within Marcom Design. In addition to producing high-quality copy, this role demands a proactive collaborator who can generate fresh creative ideas. Working closely with Retail Design, Motion, and Narrative teams, you will ensure that all messaging seamlessly integrates into campaign concepts and is aligned across all retail touch points. You’ll partner with other writers and collaborators to maintain brand voice across both physical and digital retail spaces.

Description

This role will be instrumental in crafting the voice of the Apple brand across various tactical campaigns, with responsibilities ranging from developing headlines and short form copy, to writing long form and detailed copy. As a key contributor to our campaigns, you’ll help shape the tone and voice of our communications, whether introducing new products, showcasing promotions, or creating branded in-store experiences in our retail environments. RESPONSIBILITIES INCLUDE: Craft impactful messages that align with the Brand Voice for Retail. Collaborate with Art Directors, Designers, and Narrative Writers to integrate messaging into broader campaign concepts. Refine tactical messaging based on feedback from key stakeholders. Ensure in-store messaging aligns with online and digital campaign communications. Partner with writers and creatives on Social and Paid Media assets to maintain a cohesive brand presence.

Minimum Qualifications

• 3+ years of professional writing experience

• A portfolio of work showcasing writing samples

• Experience collaborating across departments and with other creatives.

Key Qualifications

Preferred Qualifications

• Experience writing for retail brands and environments.

• Strong communication skills, and the ability to present ideas clearly and effectively.

• Excellent writing skills to create engaging and original messaging, whether for promotional, product-focused, or tactical communications.

• Curiosity and passion for the Apple brand—with a keen awareness for the evolving landscape of products, technologies, and trends.

• A Bachelor's degree in related field is preferred.

Education & Experience

Additional Requirements

Pay & Benefits

• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $88,100 and $132,700, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more (https://www.apple.com/careers/us/benefits.html) about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

• Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant. (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf)

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