United States, Stamford, CT, Henkel Consumer Brands

Category & Shopper Insight Lead - PC & HC

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

• Represent the voice and needs of the shopper across the organization by providing thought leadership to Sales and Marketing by providing a holistic view of the shopper

• Identify/Understand/Share shopper behaviors and trends at the category and channel level to help develop stronger understanding of key growth opportunities and what is required to win

• Collaborate with Sales Strategy and Marketing partners to develop category and selling stories & strategies grounded in shopper insights

• Be the HQ category subject matter expert to support field sales

• Influence retailer execution via creation of objective recommendations from category strategy to shelving execution

• Support NPI launches in development of category-focused sales presentations supported with shopper-based insights

• Manage multiple complex analyses and custom research projects from start to finish to help drive more “why” understanding and evaluate strategies for winning with shopper at key customers

• Develop comprehensive learning plans, determine appropriate data sources, determine scope and methodology, execute research studies with suppliers, synthesize key learnings, translate learning into actionable recommendations, and create/deliver compelling presentations that force change

• Link the understanding of category shopper behavior and the implications to brand (Dial, Soft Scrub, Combat) and retailer strategies (Value and Drug Channels)

• Identify critical knowledge gaps and develop learning plans to address business needs

YOUR SKILLS

• 8+ Years of Experience in Shopper or Consumer Insights, Category Management in at CPG company

• Demonstrated success in developing category strategies and actionable recommendations to fuel category and brand development

• Experience managing custom research studies from start to finish (i.e. consumer decision trees, segmentation, A&U)

• Strong experience with a full range of syndicated data sources (i.e. IRI/Nielsen POS & Panel, Kantar, Mintel, Numerator, etc.)

• Ability to synthesize multiple sources of data (qualitative and quantitative) and develop compelling insights to tell a holistic and actionable story

• Effective storytelling and communication skills (written & verbal)

• Ability to collaborate and share insights across the organization

The salary for this role is $150,000.00 - $170,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different races, colors, religions, sexes, national origins, disabilities, veteran statuses, ages, sexual orientations, gender identities and expressions, and other legally protected characteristics.

JOB ID: 24067891

Contract & Job type: Regular - Full Time

Contact information for application-related questions: talent.acquisition@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.