Description

Kenvue is currently recruiting for:

Senior Marketing Manager, EH Deployment NA

This position reports to Vice President, Self Care Franchise for EMEA and is based at Skillman, NJ or Summit, NJ.

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson's and BAND-AID Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information, click here.

Role reports to: Vice President, Self Care Franchise for EMEA

Location: Kenvue's corporate headquarters is currently located in Skillman, NJ, but is scheduled to move to Summit, NJ in or around early 2025.

Travel %: 10%

Pay: $113,000-195,500 (if compliant with country laws)

What you will do

The Senior Marketing Manager for Essential Health (EH) Deployment will be responsible for managing needs across the NA region to cascade globally aligned strategy and initiatives with limited shaping and transcreation.

The Senior Marketing Manager links the Region to the Global Brand / Need State Brand Development Team on a day-to-day basis. Leads a cohesive approach to marketing deployment across clusters/ region, embedding principles of science of brand growth, aligned to Global Growth brand plan. Will drive above market share growth through increased consumer penetration, leveraging global playbooks and toolkits and will also develop, coach, and motivate end to end regional deployment team, embedding, and modeling Kenvue behaviors.

Key Responsibilities

Leadership Foundations:
Member of regional segment team, executing globally aligned strategy and priority workstreams for Essential Health in North America.
Ensuring strong collaboration & participation in Global Growth forum as per defined cadence.
Responsible for effective cascade of Globally aligned strategy, comms, innovation to region at growth forums.
Responsible for inputs into 3 YR Op plan for non-priority markets in accordance to brand strategic plans.
Act as single point of contact /representative for non-priority markets within the Brand Development Team.
Provide consolidated consumer, HCP insights needs to Global team for consideration.
'Red' flag check with non-priority markets on key global initiatives (ie, regs, DE&I, legal, sustainability.)
Brand & Connections Excellence:
Ensure market /region compliance to globally aligned brand strategy, and positioning for Essential Health.
Rollout global comms, content, playbooks to markets/clusters in region, editing only for regional nuances as agreed with Essential Health.
Ensure adoption & execution of SOBG principles across active markets.
Lead cascade of HCP & Influencers strategy, playbook and executional framework, including regional congress, contact & sampling strategy.
Executing within a framework for non-priority markets within a region, prioritize brand building activities as per globally cascaded 3 yr operating plan.
Innovation and Portfolio Excellence:
Rollout Globally aligned innovation, as per stage gate governance & market prioritization.
Lead commercial, cost saving & loss avoidance initiatives, applying Global governance framework.
Ensure adoption of Portfolio Strategy, price, pack architecture, including any RGM, SPM regionally led actions.
Co-ordinate any Master text Artwork amends through Veraciti, adhering to global design guidelines.
Lead on Quality & compliance issues as they pertain to marketing, ensuring effective comms & mitigation plan with cross functional team.
Regulatory / Advocacy Orgs, manage impact of changes in guidelines, ie, product remediation / required changes.
Lead regional Essential Health NA input for executive sales & operations planning, any supply chain opps/issues (ie, OOS, allocation management) & subsequent action plans.
Partnering & Retail Excellence:
Ensure rollout and adherence to created category strategy and shopper toolkits
Drive key initiatives to meet perfect store metrics, with commercial capability team lead for region.
Putting Our People First:
Coach, inspire and develop the end to end high performing team, ensuring diverse views of the communities and consumers we serve are embedded in our thinking and plans.
Additional Responsibilities:
Partners with supply and finance to ensure accurate supply projections and finance commitments.
Analyze financial and share metrics to support execution of the global brand growth strategies
Cascade the financial decisions made at the Brand Development Team meeting to the clusters and / or markets
Ensure compliance with marketing budget management across all cost lines as well as contingency management
Consolidate total brand NA performance & insights for Essential Health reviews, and external reporting.
Works in partnership with the cluster and / or local market leadership teams to ensure connectivity to the need state/brand plans.


Qualifications

What we are looking for

Required Qualifications
Bachelor's degree in marketing, or related field.
7-10 years of Progressive experience developing and executing successful brand strategies, innovation, and operations, with...

Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity