DESCRIPTION

We are looking for a talented Strategic Planning Marketing Specialist to join our team specializing in Marketing in Shoreview, MN.

In this role, you will make an impact in the following ways:

• Market Research and Pricing Analysis : By preparing basic market research and pricing analyses, you’ll provide valuable insights that inform strategic marketing plans.

• Data Presentation : Presenting data to your manager will facilitate informed discussions and interpretations, driving better decision-making.

• Marketing Communication Plans : Collaborating with leaders to develop marketing communication plans and drafting communications will ensure clear and effective messaging.

• Project Management Support : Providing project management support and keeping the team informed about plans, deadlines, and achievements will help maintain project momentum and success.

• Learning and Supporting Marketing Roles : Observing and supporting the Marketing team on Value Package Introduction projects will enhance your understanding and contribute to team efforts.

• Global Brand Strategy Alignment : Learning the global brand strategy and aligning your work products to it will ensure consistency and strengthen the brand’s presence.

• Customer Satisfaction Data : Collecting and presenting customer satisfaction data will help identify areas for improvement and enhance customer experiences.

• Cross-Regional Collaboration : Teaming with and collaborating across regions and business units will foster a unified approach and drive collective success.

RESPONSIBILITIES

To be successful in this role, you will need the following:

• Effective Communication : Develop and deliver clear, multi-mode communications that cater to the unique needs of different audiences. This ensures everyone understands the message and its importance.

• Customer Focus : Build strong relationships with customers and deliver solutions that are centered around their needs. This will help in gaining customer loyalty and satisfaction.

• Planning and Alignment : Plan and prioritize your work to meet commitments that align with the organization’s goals. This will help you stay organized and focused on what’s important.

• Resourcefulness : Secure and deploy resources efficiently and effectively. Being resourceful will help you overcome challenges and achieve your objectives.

• Channel Awareness : Understand and explain the industry structure, dynamics, and path to market. This knowledge will help you advance organizational goals and make informed decisions.

• Market Analysis : Research and analyze market information to expand your knowledge. Connect the dots and identify trends to create a coherent image of the market, and summarize insights to understand their impact on the business.

• Marketing Plan Management : Develop marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives. Guide cross-functional implementation and create a framework to evaluate market responses and performance.

• Translating Market Data : Collect and categorize customer voices and market information using appropriate research tools. Analyze findings to identify opportunities for delivering customer solutions.

QUALIFICATIONS

Education, Licenses, Certifications:

• College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject required.

• This position may require licensing for compliance with export controls or sanctions regulations.

Experience:

• Minimal relevant work experience required.

• Knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) preferred.

Additional Responsibilities:

• Support new engine related Pre-Program Planning (PPP) projects to ensure that we build robust long-term product strategies that aim to cover product gaps and market needs.

• Develops and maintains process control frameworks to standardize marketing workflow for Americas Marketing Team

• Support Long-Term Portfolio Strategy Creation and maintenance for Standby Applications Support segment marketing Leads/specialists to ensure relevant the product strategies are executed.

• Support PowerGen Market Positions (PGMP) effort to create aligned market positions for Americas Standby Applications market.

Additional Experience/Skills:  

• Marketing, Engineering, business background. 

• PowerGen market and product knowledge. (preferred) 

• History of working and collaborating with engineers (preferred) 

• 2-3 years of professional experience in Power Generation or Industrial Markets. (preferred)

• Key leadership skills: Strategic thinking, managing ambiguity and uncertainty, driving alignment and constructively resolving conflict, leadership and stakeholder management and influence. 

Please note that the salary range provided is a good faither estimate on the applicable range. The final salary offer will be determined after considering relevant factors, including a candidate’s qualifications and experience where appropriate.

Job Marketing

Organization Cummins Inc.

Role Category Hybrid

Job Type Exempt - Experienced

Min Salary $67200

Max Salary $100800

ReqID 2412221

Relocation Package No

Cummins and E-Verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates the right to work using E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Visit http://EEOC.gov to know your rights on workplace discrimination.