Retail & EC Strategic MKT Manager R&R

• Assist MKT Head to develop overall marketing strategy & tactics for Retail & EC channel and ensure strategic role fulfilled with proper programs & executions/tracking

• Develop winning and differentiated brand communication strategies & tactics to establish strong brand equity for both channels with Hospital brand team

• Capitalize on category trend, customer/consumer insights, define growth opportunities & priorities to help to achieve business target

• Administer & supervise marketing plans’ implementation with flawless execution

• P&L consciousness, strategically allocate resources & manage marketing expenditure budget to fulfil business needs and financial target

• Liaise with cross functions such as finance, regulatory, medical affairs, sales and GA to ensure marketing strategies are realized

• In conjunction with sales team to ensure synergy of marketing plan & sales plan and relevant departments to ensure smooth execution

• Maintain up to-date information and understanding of market, competitor and consumer/customers

• Ensure all business activities comply with the relevant Acts, legal demands, safety and ethical standards. Review complaints and suggestions relating to assigned products.

Position experiences ：

• Rx/OTC Retail Marketing/Channel/Trade management experience, EC marketing experience is plus

• Multiple products business management

• Renewal/turn-around/ Growth business

• Strategy development, execution, and measurement

• P&L, budgeting, planning & forecasting, finance

• Risk-based analysis and decision making, and contingency planning

• Identify and capitalize on customer opportunities.

• Talent management/development

• Regulatory, QA, legal policies/environment

• Move from an operational “doing” role to a strategic one. Achieve results through teams rather than individual effort.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com