• Build & Execute Strategic Plan for Asia Outdoor Business. Develop Annual Operating Plan aligned with Strategic Plan & Annual marketing plan, driving profitable share growth in key core categories across the Asia region.

• Support the achievement of regional financial objectives (Sales, SGM, AGM & Operating Margin).

• Manage market & competitive analysis and identify key trends for proper product & commercialization plans for the region.

• Build strong commercialization programs, online and offline campaigns at region level to support country growth.

• Accelerate legacy Outdoor brand integration into SBD overall Outdoor portfolios and processes & rhythms.

• lead the New Product Development Process & Portfolio for Asia, and to deliver associated top & bottom-line results.

• Represent the Asian region during the entire product development process (Mile Stone), which includes the ability to interact with a diverse group of teams, including Engineering, Branding-Graphics (GCX), Sourcing (GSM), Manufacturing, Legal, Finance & Supply Chain.Define NPD specifications, CTQs targets and market positioning.Identify, analyse and pursue new products trends and opportunities.Lead Financial analysis (ROC - Return On Capital) for NPDs in Asia.Actively participate in product-market mapping, competitive tracking analysis, and category/market evolution to adjust product development strategies if needed.Help developing SKUs creation and all marketing materials, including packaging, presentations, merchandising, and other collaterals to commercially launch new products.Define a clear 3-year NPI pipeline based on regional needs, global priorities, end user trends & branding strategies.

• Work closely with the engineering team in USA, Suzhou, among other global teams, to deliver new ASIA-for-ASIA products & platforms, as well as revamped products that are currently available in the US or Europe. It includes products being specifically developed for emerging markets or Asia, as well as global ones.

• Lead end-user research of New Product Development projects, and work with engineers to ensure successful translation of end-user insights to products/solutions. Conduct field tests for new product development projects, and provide solid results to the global product development teams.

• Competitor analysis to map and determine products positioning and pricing.

• Own relationship and activities with global SBU leaders, regional HQ, and country heads.

• Manage product life cycle with global SBU leaders and country product managers in Asia.

• Provide product road maps and products details to the regional Asian commercial team and to the several product managers in each country in Asia.

• Support Quality issues & ensure effective resolution/improvements for the product portfolio (Core & NPIs). Reduce & eliminate product quality issues, and identify cost reduction & value improvement opportunities.

• Cover white space product opportunities for the markets & partner with the Outdoor SBU to develop Demos.

• Initiate relevant training programs with the training team making sure the content and flow is relevant and impactful.

• Interact with Regional Supply Chain teams to support SOP process; forecast accuracy, fill rates, new products demand, low levels of E&O (Excess & Obsolete), costs, MOQ (Minimum Order Quantity).

• Manage product life cycle with global SBU leaders and country commercial marketing managers in Asia.

• Ensure effective Product Portfolio Management thru Complexity Reduction, Global SKU Rationalization (GSR), Brand Management and Value Pricing Management.

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EMPLOYEE SPECIFICATIONS

(MINIMUM EDUCATION AND EXPERIENCE REQUIRED AND KEY PERSONAL CHARACTERISTICS)

• Engineering Degree must. MBA preferred.

• Minimum 10 years related Product Marketing, Product Development experience.

• End-user centric thinking. Understanding of user insights & consumer research to translate into solutions. Personal passion for Products, Application, and Technology.

• A strong team player. Strong convincing skills. Expertise to manage cross cultural teams.

• Acquaintance with Asia Region and cultural differences. Commercial / sales experience preferred. Digital marketing + ecommerce experience preferred.

• Result driven & performance oriented. Ability to handle different projects simultaneously.

• Analytical Thinker. Strategic mind set with the ability to problem-solving and solution oriented.

• High energy level and highly motivated. Highly skilled in prioritization / can work in a fast-paced working environment.

• Lead strategically and proactively by example with a hands-on approach.

• Effective written & verbal communication in English. Computer proficiency Powerpoint/ Excel / PowerBi level.

• Consumer Insights & Research experience is definitely a PLUS, though not must.

• Must have the necessary leadership skills for future Senior Regional Role.

CORE COMPETENCIES

• Business Acumen : Demonstrates understanding of how organizations achieve Sales revenue targets, by periodizing Cluster level initiatives and effective Brand-Portfolio Management.

• Financial Acumen : Demonstrates understanding of how organizations achieve profitability targets.

• Results Driven : Ensures efforts are focused on the activities that positively impact business results. Exhibits a “performance mentality” by displaying the appropriate sense of urgency in accomplishing goals and takes corrective actions to ensure that critical projects achieve results.

• Collaboration : Working effectively and cooperatively with others; establishing and maintaining good working relationships. Facilitator in assisting company to achieve goals.

• Communication : Understands people’s differences in communication and is able to articulate messages at all levels, directive approach to message. Listens to other people’s point of view and incorporate into message

• Customer Focus : Making customers and their needs a primary focus. Actively seeks information to understand customers’ circumstances, problems, expectations and needs. Responds quickly to meet customer needs and resolve problems.

The position, in its individual contribution capacity, will closely work with Asia & Global Product Marketing teams, Engineering teams, local marketing teams, Service teams, Compliance team, SCM & GSM teams etc. to deliver annual operating plans.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks

You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.