Description

Amazon Ads helps brands design ad experiences that delight customers and deliver meaningful results. With 310 million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our ads products, services like Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon.

Since 2017, our China cross-border marketing team has been driving the awareness, activation, and continued success of China-based sellers advertising in marketplaces worldwide via insight-based marketing and education programs. We are looking for a customer-obsessed driving force behind creating marketing demand, igniting and fueling business growth through effective marketing efforts.

Key job responsibilities

• Design overall outbound advertiser journey across email, UI and new channels (e.g. SMS)

• Plan and create new marketing campaigns across email, UI and new outbound channels, including creative development and targeting segmentation.

• Define experiments and optimize outbound campaigns to drive meaningful insights and recommendations.

• Build up and optimize collaboration mechanism with global stakeholders on outbound channels.

• Track, measure, and report on channel results, contributing to business reviews regularly.

Basic Qualifications

• Bachelor's degree

• 4+ years of driving compelling marketing campaigns and execution at an agency or in-house marketing team experience

• Strong analytical and data-driven mindset, with the ability to interpret and leverage data to drive strategic decision-making.

• Excellent project management, organizational, and prioritization skills.

• Excellent communication and presentation skills, with the ability to effectively communicate complex ideas and influence various stakeholders.

Preferred Qualifications

• Experience leading marketing campaign development of innovative creative from concept to delivery

• Experience using any of SQL or other analytical tools for conducting data analysis

• Experience with customer segmentation, profiling, and targeting