Role & Responsibilities:

Position Definition (Key Purpose of the Position) :

To support the Merchandising director/Senior manager, in the execution of Regional Product Strategy following the Long Range Plan, build outdoor credibility, become the voice of the region and select key product initiatives against these strategies to achieve budgeted revenue gross margin and brand authenticity building in the region. Lead the Regional Product assortment building process following the regional initiative.

Key Result Areas:

• To digest the brand innovation and technology. Be the expertise in the regional team.

• To plan the range of summit series to regain outdoor credibility for the brand.

• To bring responsibly local consumer and customer insight to the brand.

• To analyze and evaluate opportunities by product class with local team and customers to identify areas of growth, research needs and margin enhancement.

• To develop and deploy market right merchandising plan for the region, respecting the regional and global product direction by Globalization project in mind.

• To represent Asia region during Proto session for the final product factures could matching back to story benefits and win in the market.

• To participate actively into the overall GTM transformation process internally and externally from kick off meeting to sales meeting.

• To set up pricing in Local currency following market situation and margin expectation under VF forecast and planning calendar.

• To work closely with the Retail buying team in building the right assortment for retail started from planning to sell thru and inventory management.

• To support SMPM by overseeing the maintenance of seasonal product lines as well as providing analytical reporting on product performance in the region, working with product operation team

• To ensure a strong collaboration and communication with HK& TW merchandising manager and distributers to hit their market needs.

• To support the SMPM to gather and research market information via comparative shopping, trade fairs, etc. including research in competitive information.

• To maintain and improve general market awareness, trends by product management.

• To participate together with the RBE team actively in the monthly merchandising store execution, to make sure the story telling and the focus is correctly executed.

• To participate in training store staff on product features and benefits as well as USP.

Competency Requirements :

Behavioral Competencies -

(Please refer to VF guiding principles)

Essential –

• Enthusiast on the outdoor activity

• Expertise of outdoor gears

• Have an inquiring mind

• Strong Team Player

• Agility to Manage Change

• Good Communication Skills (Mandarin & English)

• Driving Execution

• Desirable

• Adaptability

• Creative

• Committed

• Trustful

Functional Competencies –

List down specific set of functional skills required to perform in this role

• Process Management & Results Driven

• Creative Problem Solving

• High Attention on details

• Good Presentation Skill

• Analytical skill

Experience

Minimum Relevant Experience: Minimum 5 years’ experience in category merchandising role managing products/assor tment.

Minimum Supervisory Experience: 3 years of experience

Nature of Work: Prior experience as the role like product merchandising, or buying manager for relevant brands.

Academic Qualifications

Minimum Degree Held: University Degree in business or fashion , Bachelor or Master level

Subject Expert In:

Certifications Required :

Language Proficiency:

• Fluent in English & Chinese

Specific Working Conditions

Frequency of Travel: As required

R-20240327-0001

VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.