Associate SMKT Director, Online - 2407022568W

Description

• Lead EC channel strategy and plan development by brand based on insights and selling, Enable channel activity with reasonable investment and business analysis, etc.

• Lead CO-MKT Brand Campaigns landing in EC platform

• Manage brand P&L by effectively allocating brand/project budget and monitoring expenses while support internal financial circle business and investment plan

• Establish an agile and innovative team culture, and establish cross-functional leadership with Marketing, EC sales, and other BLT stakeholders to cascade brand activities to achieve collective business objectives.

• Develop talents by setting up team & individual training & development plan, retain.

Qualifications

• Bachelor's degree or above

• 12 years and above work experience, above 5 years E-commerce experiences preferably from a personal care brand

• Ample campaign experience and solid understanding of digital marketing and EC marketing and SMKT

• Proven leadership skills and team management experience with big picture and strategy thinking

• Excellent communication skills with cross function communication experience , Passion for winning and quick response, project management and business analysis capability

• Fluent in English

Primary Location Asia Pacific-China-Shanghai-Shanghai

Job Function Marketing & Sales

Req ID: 2407022568W