Job Information
Abbott Korea Marketing Manager in Seoul, South Korea
ABOUT ABBOTT:
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Structural Heart Business Mission: why we exist
Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of structural heart disease.
JOB DESCRIPTION
JOB TITLE: Marketing Manager, Korea
DIVISION: Structural Heart
DIRECT REPORTING TO: Regional Marketing Manager – EMAK (Emerging Markets & Korea)
KEY PURPOSE OF ROLE:
The position is to evaluate, plan and execute on bringing new innovative Structural Heart technologies and business models to the Korea Healthcare system. Working closely with our sales team, internal resources and physicians to develop marketing plans, strategies and messaging around Structural Heart therapies. Focused on market share, procedural share and top line growth for the overall portfolio (of all four franchises).
KEY RESPONSIBILITIES:
Responsible to develop local product strategy, tactical and implementation plan, business intelligence (Competitive intelligence, market insights, etc) as well as organizing, executing and monitoring of MKG plans to achieve short and long-term financial objectives and business growth
Leads Korea level product planning, product launches, product management, market development and market research activities through collaboration with EMAK Marketing, Country manager, and functional team based on thorough understanding of each franchise initiatives and regional resources that can be leveraged.
Interacts directly with APAC product managers to identify new marketing opportunities and to receive necessary support and guidance for marketing activities/programs
Works individually or with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion
Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products from idea to market place based on the close collaboration with the sales team
Drive business partnership based on distributor management excellence
Responsibilities may also include: coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and providerecommendations for marketing promotions
QUALIFICATIONS:
Marketing experience in medical devices highly preferred
Bachelor's Degree Required, with minimum of 12-15 years relevant marketing experience, or advanced degree with a minimum of 8+ years’ prior relevant experience
Proven interpersonal, presentation skills and business acumen
Strong organizational, problem-solving, analytical skills incl. financial modelling, forecasting & evaluating market data/ trends
Ability to travel up to 30%
Strong analytical, problem solving, quick thinker and decision making skills
Highly motivated and positive with “can do “attitude
Nice to Have:
Understanding of Medical Device Regulations
Previous Sales, Marketing or Customer/Patient Support experience
Clinical experience in a Cardiac setting: Cardiac/Hybrid OR, CCU, IR Lab, Cardiac Cath Lab
Procedural experience with any of following: CABG, OPCAB, TAVR, PCI, DCB, Peripheral or Neurovascular interventions
Business Project Management, ability to multitask and work in a complex environment
MBA or Master’s Equivalent preferred.
OTHER FUNCTIONS AND RESPONSIBILITIES:
Handle and process customer feedbacks/complaints/product experience in timely manner and according to Abbott Global Commercial Quality System, Abbott Medical Asia’s and Abbott Medical country’s policy and requirement
Execute the job responsibilities according to applicable standard operating procedures of Abbott Global Commercial Quality System, Abbott Medical Asia and Abbott Medical Country Affiliate
Ensure applicable standard operating procedures of Abbott Global Commercial Quality System, Abbott Medical Asia and Abbott Medical Country Affiliate are executed
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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