Job Description :

Job Title: Brand Manager, Reserve Category

Reports to: Senior Brand Manager, Reserve

Location: Seoul, South Korea

About us

Diageo is the world’s leading premium drinks company with an outstanding collection of over 200 brands all over the world including Johnnie Walker, Guinness, Singleton and Don Julio. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world and in Korea. To achieve these, we need the world’s very best people.

Diageo Korea is a fast growing and vibrant business, with strong strategic importance and a critical contributor to our APAC Region. There are three pillars of the Diageo business in Korea – our category leading International whisky business with the World’s number 1 Scotch whisky Johnnie Walker, our distinctive and characterful premium beer business with the world’s number 1 stout, Guinness and our growth brands portfolio across tequila, malts, gins and liqueur. We have some of the world’s most iconic brands, a well-defined pathway to long term growth and a dynamic and forward looking team bringing to life our brands in the market place.

Feel inspired? Then this may be the opportunity for you.

About You

If you are an ambitious brand-builder, who seeks career growth through success of the company, our brands and our people - If you are a curious marketer with an eye for spotting opportunities and insights - If you are a leader who can think big and bold and have a keen desire to see your brands reach new heights in the market - If you thrive in building authentic relationships with people and being part of and contributing to a best in class workplace environment in a dynamic business… look no further.

About the Role

• Develop goal/ ambition for Single Malts/Whiskey category, which includes brands Talisker, Singleton, Mortlach, Special Release and Bulleit – Set long-term/ short-term brand objective and strategy by analyzing market trend, consumer insight, competitor activities and estimation of industry growth under limited supervision from Category Manager.

• Manage brand portfolio financial figures and product portfolio by actively leading new product launching, demand forecasting by commercial channel, P&L and budget.

• Lead annual brand campaign plans to reach target consumers effectively/ efficiently by applying global platforms and developing comprehensive 360-degree local connections plan including ATL - digital/ social activation, and BTL – experiential and channel planning.

• Develop brand creatives and strong activation of media plan, ensuring activation relevance to brand strategy and identity.

• Initiate the development of BTL programs and execution including in-store/ in-venue POSM, Promo pack, promotions under brand strategy and brand architecture.

• Collaborate with internal/ external team members and maintain effective working relationships.

• Coordinate and participate in various public relations efforts.

• Lead the analysis and understanding of business variables, monitoring of competition, industry and consumer trends.

• Brand sales, depletion, and trends

• Brand health and campaign or marketing activity evaluation

• P&L including budget management

Experience required/Skills/Capabilities/Languages

• University degree required.

• Fluent in English

• 7+ years of experience in Marketing, Brand Management or Integrated Marketing Communications

• Past experiences should include:

• Brand/ portfolio management

• Integrated campaign management

• Integrated marketing communications

• New product development / localization

• Luxury experience would be highly preferred

• Culture marketing experience would be highly preferred

• Cross functional teams engagement

• Global and regional stakeholder engagement

• Knowledge in using various tools for STP (segmentation, targeting, positioning)

• Good knowledge of digital media & SNS

• Excellent communication, presentation and creative thinking skills

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Character Is Everything

Curious about what it's like to work at DIAGEO Korea? Check out the video here!

https://youtu.be/SbrVBixzXqY?si=1nTGnEGakIK3qkvy

Worker Type :

Regular

Primary Location:

Seoul Office

Additional Locations :

Job Posting Start Date :

2024-08-14

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)