Description

We are in search of a remote Marketing Automation Specialist, for an organization located in Seattle, Washington. The role involves the use of marketing automation tools to develop and execute multi-channel campaigns that drive leads and accelerate pipeline alongside our sales teams. This is a long-term contract position that demands a specialist with a keen eye for digital marketing.

Responsibilities:

• Develop and execute multi-channel marketing campaigns to drive lead generation and accelerate sales pipeline.

• Utilize marketing automation tools like Salesforce, Pardot, Teams, SharePoint, Asana, among others, to optimize campaign execution.

• Leverage tools such as Adobe Creative Cloud and Content Management System (CMS) for campaign content creation and management.

• Utilize CRM for customer relationship management and tracking of campaign results.

• Employ social media analytics tools like Facebook Insights and Google Ad for monitoring campaign performance and making data-driven decisions.

• Conduct AB Testing to optimize campaign performance and drive better results.

• Create and manage advertisements to promote brand awareness and lead generation.

• Perform analysis of campaign performance and provide insights for continuous improvement.

• Engage in blogging activities to drive brand awareness and generate leads.

• Coordinate with sales teams for aligning marketing campaigns with sales strategies.

Requirements • Proficiency in Adobe Creative Cloud

• Experience with Content Management System (CMS)

• Familiarity with Customer Relationship Management (CRM) systems

• Hands-on experience with Facebook Insights

• Proficient in Google Ads management

• Knowledge and experience in AB Testing

• Ability to create and manage advertisements

• Strong analytical skills

• Experience in blogging for businesses

• Ability to develop and enhance brand awareness strategies

• Proficiency in Pardot

• Experience with Salesforce Platform

• Proficient in Asana project management

• Experience with SharePoint. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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