Req #: 238914

Department: SCHOOL OF NURSING AND HEALTHCARE LEADERSHIP

Appointing Department Web Address: https://www.tacoma.uw.edu/nursing

Posting Date: 09/19/2024

Closing Info: Open Until Filled

Salary: $5,176 - $5,356 per month

Shift: First Shift

Notes: As a UW employee, you will enjoy generous benefits and work/life programs. For a complete description of our benefits for this position, please visit our website, click here. (https://hr.uw.edu/benefits/wp-content/uploads/sites/3/2018/02/benefits-professional-staff-librarians-academic-staff-20230701_a11y.pdf )

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills, and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits, and natural beauty.

The University of Washington Tacoma is an anchor institution that is deeply invested in its local communities and in student success. As one of three campuses of a world-class university, UW Tacoma is dedicated to interdisciplinary and innovative teaching and scholarship and to engaging the community in mutually beneficial partnerships. UW Tacoma’s commitment to access and diversity is central to an environment where students, staff, faculty and South Sound residents find abundant opportunities for intellectual, personal and professional growth. More information about UW Tacoma and its strategic plan can be found here. (https://www.tacoma.uw.edu/strategic-planning) The School of Nursing and Healthcare Leadership has an outstanding opportunity for a Marketing and Recruitment Specialist to join their team.

The Marketing and Recruitment Specialist is responsible for promoting all programs in the School of Nursing and Healthcare Leadership (SNHCL). This position works collaboratively with SNHCL staff and faculty to understand the various programs and how they are being taught in order to present information to prospective students. This position needs to come up with marketing strategies and establish an effective recruiting plan for the academic year. This position is also responsible for outreach to local community colleges and agencies to determine how our School might fill the needs of those programs or institutions.

This position is the sole recruiter for our very specific programs. The RN-BSN program and the MN program have direct pathways and this position needs to provide those pathways very clearly. This position must create and execute marketing strategies that utilize social media platforms, through podcasts, the creation of the newsletter, and the website. These strategies should be engaging and provide some kind of action to bring potential students in to discuss the programs or apply. This position also needs to create and execute effective recruitment and outreach strategies. This often includes but is not limited to presenting program information in classrooms, at educational fairs, in panels, over zoom, and in one-on-one meetings.

This position must understand the program plans, goals, and expected student outcomes for each SNHCL program. They must be able to effectively communicate and present program information in a clear, concise, and accurate manner.

DUTIES AND RESPONSIBILITIES Outreach and Recruitment: 50%

• Develop, coordinate, and evaluate an annual recruitment plan for outreach activities, targeted recruitment, and other recruitment/retention related areas.

• Plan and participate in outreach events which will result in successful recruitment of students into the graduate program and both undergraduate programs.

• Work collaboratively with other program staff and campus recruiters to develop and implement effective outreach activities.

• Represent the School of Nursing and Healthcare Leadership at college and public information events; work collaboratively with other UW departments to promote effective and creative recruitment activities.

• Network, develop and maintain effective working relationships with key staff and faculty, with community college partners, advisory council, local high schools, clinical faculty, alumni, and with health care organizations.

• Focus efforts to recruit and retain BIPOC student populations.

• Ethically counsel prospective students, families, and counselors about the admissions policies and procedures and provide information about educational opportunities within the department.

• Develop relationships with UWT staff who work with special populations, I.e. international students, TRiO, Running Start, diversity services, etc.Marketing 45%

• Update and maintain content and structure of the School website.

• Work with faculty, staff, and students to create content for print and digital media such as flyers, packets, social media, podcasts, and electronic newsletters.

• Utilize and monitor UW and UWT brand guidelines and applications of those in print and digital media.

• Coordinate with UW Tacoma Communications & Marketing in broader strategies, and represent the school across campus in conjunction with marketing strategies.General 5%

• Participate in annual awards ceremony, commencement, alumni events, etc.

• Maintain alumni contact data and post-graduation information in coordination with campus alumni office.

• Serve on program and campus-wide committees.

• Work a flexible schedule with some evening and weekend work.

• Other duties as assigned. MINIMUM REQUIREMENTS

• Bachelor’s degree and 3 years of experience in marketing, communications, or recruiting to include 1 year social media management for marketing purposes and 1 year online content management experience Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration. ADDITIONAL REQUIREMENTS

• Experience working with students in an academic setting

• Experience creating marketing strategies that includes social, digital and print media

• Experience using MS Office products, including MS Access, with a history of easily adapting to new technologies DESIRED QUALIFICATIONS

• Experience recruiting in a college or university setting

• Working knowledge of UW and UW Tacoma

• Familiarity with Drupal 8 content management system Application Process: The application process may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment, you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are access ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sexual orientation, gender identity, sex, age, protected veteran or disabled status, or genetic information.