Job Information
PitchBook Data Manager, Marketing Operations in Seattle, Washington
At PitchBook, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We're deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company. Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there's going to be some ambiguity along the way, but we excel when we challenge ourselves. We're willing to take risks, fail fast, and do it all over again in the pursuit of excellence. If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you. About the Role: Revenue Operations is responsible for driving financial success through creating, maintaining, and continually improving the operations, platforms and intelligence that support our go-to-market teams. This team works cross-functionally with Marketing, Sales, Customer Success, and Finance, ensuring efficiency and accuracy throughout the customer journey, from lead generation to revenue recognition. Revenue Operations is a pivotal partner in helping our go-to-market teams achieve their revenue goals. The Manager, Marketing Operations at PitchBook plays a pivotal role in optimizing the efficiency and effectiveness of our Marketing teams. Treating Marketing teams as your customers, your goal is to empower and enable them to operate as autonomously as possible when working with our enterprise Marketing systems (e.g. Salesforce, Marketo). To do this, you are responsible for developing yourself and your team into experts in Marketing operational processes, deeply understanding how the tools and enterprise systems we provide to Marketing teams meet their operational needs and offer operational efficiencies, and then providing services via your team (support, training, and documentation) that Marketing teams need to be effective. You manage the success of three primary functions: Marketing Platform support, Marketing Platform training, and Marketing operational documentation. Marketing Platform Support: You are responsible for establishing standardized inflow processes through which business teams can submit requests for support and issues with or questions about our Marketing Platform tools. Positioning your team for quickly responding and resolving Marketing team tickets, you manage and prioritize incoming work, establish and adhere to internal SLAs, and build, monitor, and improve Marketing Operations team metrics to measure your success. Marketing Platform Training: You are responsible for establishing and overseeing training for Marketing teams on our operational systems, thereby increasing those teams' autonomy and reducing support needs. Further, as an internal "go-to-market" function, you ensure your team evangelizes new features, tools, systems, integrations, and data/metrics that are made available by Marketing Platform and Intelligence teams. Marketing Operational Documentation: You will maintain up-to-date documentation on Marketing operational processes and how our ecosystem of tools supports, enables, and automates Marketing needs. Primary Job Responsibilities: Marketing Automation Management: Take ownership of our marketing automation platform (e.g., Marketo) to design, build, and execute automated campaigns Campaign Execution: Develop and implement automated email campaigns, lead nurturing programs, and customer journey workflows to drive engagement and conversions Support Management: Establish standardized inflow processes for handling requests and tickets from Sales teams, prioritizing work, and adhering to SLAs Strategy & Objectives: Own and drive our marketing operations strategy and objectives (OKRs) Traini