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At Gesa, we believe in the power of our people. Coming from all walks of life, our team members' individual stories and unique experiences are our most valuable asset. But it's how we come together, igniting our collective compassion and commitment to empowering our communities, that makes us succeed. Because we know we go further when we go together.

Here you can join a team who is passionate about serving others, has a desire to do good, and shares a deep love of people. You can engage in meaningful work that impacts your community. You can challenge yourself and grow in your career. And, you can rest assured that your wellbeing and prosperity are our priority.

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Role Summary:

The Digital Neo Bank & Loyalty Program Manager (PM) will play a pivotal role in driving the strategic direction and success of Gesa's digital Neo bank and loyalty programs to both internal and external members. This role will be responsible for overseeing the entire life cycle, from implementation through delivery and ongoing enhancements of both programs. The PM will work closely with cross-functional teams to ensure and monitor the success of the programs, ensure they align with the CU's strategic goals, and meet regulatory compliance. This role will work will also serve as liaison between partner marketing agencies and internal marketing team to create and deploy thoughtful marketing strategies to increase member loyalty, adoption, and utilization while increasing member retention, products per member. and deposit, loan, and revenue growth. Additionally, this role will be responsible for compiling member and market feedback to improve the digital neo bank experience and member loyalty as well as expand product line.

What You Will Be Doing:

Lead the delivery of programs, including product development, user experience design, testing, and operational execution.

Work independently to analyze and develop criteria to drive volume for digital growth initiatives as it relates to the CU's digital brand, including, but not limited to, online and mobile member acquisition, account acquisition, early account engagement, deposit adoption and usage, debit card usage and deposit and loan growth.

Work independently to analyze and develop criteria to increase member loyalty utilization, member retention, deposit and loan growth, and relationships per member. 

Ensure alignment with overall business objectives and member engagement strategies.

Collaborate with cross-functional teams (IT, Product Marketing, Member Experience, Finance, and Compliance) to ensure alignment and seamless integration of services.

Research and develop products, prioritize features, manage backlog, provide roadmaps and ensure timely delivery of product milestones.

Develop and monitor key performance indicators (KPIs) and use data-driven insights to analyze and drive continuous improvement and innovation.

Define project scope, goals, and deliverables in collaboration with senior management and key stakeholders.

Provide regular updates to senior management and stakeholders on project status, risks, and issues.

Manage sponsorship requests and opportunities as well as donations by evaluating for appropriateness and adherence to credit union community support strategies and giving requirements.

Ensure compliance with all relevant regulations and industry