Job Information
Colgate-Palmolive Brand Manager in Sao Paulo, Brazil
No Relocation Assistance Offered
# 161400 - Sao Paulo, Sao Paulo, Brazil
Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
Purpose of the Role:
Implement and track the plans for the brand to increase category market share and improve financial results
Activate the brand in the Digital environment with specific target audience segmentation
Manage partner agency for the correct execution of the strategy
Identify new product and brand extension opportunities
Recommend ideas for product strategies based on analysis of available information
Ensure the link between the Marketing strategy and the Sales team through the IBE (Impactful Brand Experience)
Main responsibilities:
Recommend ideas for product strategies, based on analysis of available information
Lead innovation pipeline process
Activate the brand in the digital environment seeking for optimization of investment
Continuously experiment to reach the right audience segmentation
Collect and activate 1P data from our customers with the aim of building loyalty and increasing brand penetration
Design and activate strategies that seek long-term goals (Awareness / Distribution / Visibility / loyalty)
Recommend the positioning of the product according to the target audience
Recommend and lead selling price increase process and cost saving program to improve product profitability
Periodically check products against financial targets (profits, margins and sales)
Identify the positioning of the product in front of the target audience
Partnerships with the sales team and supply chain ensuring the correct execution of the 6Ps
Show how consumer needs and wants are integrated into the product development process
Understand the CBP process and implications for decision making
Conduct long-term planning
Conduct ROI pre-assessment and post-analysis, especially for promotions central and Shopper programs
Manage and constantly challenge the partner agency seeking optimization of campaign results.
Requirements:
Bachelor's Degree
Experience in Marketing/Trade
Advanced English - Desirable Spanish
It is desirable:
- Digital Marketing domain
Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.
Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.
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