Job Number 24102284

Job Category Sales & Marketing

Location Dominican Republic Office, AV. George Washington 367, Santo Domingo, Dominican Republic, Dominican Republic

Schedule Full-Time

Located Remotely? Y

Relocation? N

Position Type Management

Position Summary: The Social Media Manager is a self-driven and ambitious tech-savvy professional to manage the day-to-day activities for social media channels such as Facebook, Instagram, Twitter, etc., for a defined portfolio of hotels in alignment with strategies set by the Senior Manager Social and the Social Media Area manager. To be successful in this role, the candidate will need to have a deep passion for social media, stay abreast of new developments and opportunities in the industry, and be a strategic thinker. This position will partner with the Field Marketing Organization overseeing that the application of social media strategies in properties across Caribbean and Latin America are in alignment with regional initiatives.

CANDIDATE PROFILE

Education and Experience:

Bachelor degree required.

College (University) degree required in Communications, marketing, hospitality management, or related field preferred

2+ years of experience in equivalent position (Agency or Company experience).

1+ years managerial experience preferred, leading a team or project

Travel industry, hotel property experience, Field Marketing experience, or related, a plus

Must be fully proficient in written and spoken English and Spanish- required. Excellent verbal communication, writing and impeccable proofreading skills

Leadership qualities are a must (self-starter)

Must be a team player and collaborate well with multiple stakeholders

Strong knowledge of Social Media platforms. Working knowledge of key database systems and Microsoft Office (including Outlook, Excel, PowerPoint, and Word)

Excellent technical and project management skills; ability to handle many diverse projects simultaneously

Attention to detail, critical-thinker and problem-solver

Skills in photography/videography, basic graphic design, basic video editing, and copywriting

Creative, energetic, takes initiative

Able to effectively work independently or, at times, as part of a team

Excellent interpersonal and presentations skills

Ability to identify and track relevant community KPIs - preferred

Ability to balance the interests and demands of multiple stakeholders

Ability to communicate results to management and in a fast-paced environment

CORE WORK ACTIVITIES

The following are specific responsibilities and contributions critical to the successful performance of the position:

Serves as the primary Social Media point of contact and develops strategy for a specific portfolio of hotels.

Understands owner expectations in order to develop effective marketing solutions that meet the expectations and create value for both owners and Marriott International.

Develops a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI’s position in the global marketplace) and cutting edge marketing trends to unveil opportunities for growth.

Understands global brand and marketing strategies and their application to the Latin American markets and its consumers.

Evaluates if global strategies meet the marketing needs for the Latin American Markets and pull through new marketing programs/products/services to ensure successful, brand appropriate local implementation.

Shares quantitative view on how various channels/activities support business objectives (e.g., anticipated ROI per channel) and set goals/targets.

Determines KPIs and specific goals for properties, monitor progress against those goals and provide reports and information about progress.

Lead and educate the hotels’ stakeholders on Social Media best practices and strategy.

Execute on content creation, providing engaging text, image and video content for all social media channels for defined hotel portfolio

Manage day-to-day activities of select social media channels, monitoring and responding community feedback in real-time and assist with engagement. Execute Social Media Paid Strategies and supervise Coordinator and Sr. Coordinator work

Oversee photo and video shoots to confirm shot-list captured for social media use.

Stay up to date on marketing/digital trends.

Attend and review internal training materials as needed.

Research and image sourcing of Social Media creative content.

Coordinate with Marketing, PR and regional Social team. Serve as a resource for the sales and operations team regarding Social media.

Provide day-to-day support on select social media channels and relay community feedback to relevant internal stakeholders

Help distribute content across social platforms

Manage active and engaged communities around a defined topic or topics, monitoring online conversations.

Assist with content seeding efforts for Brand channels.

Train and report on social media tool usage at the regional and hotel level (ie Sprinklr)

Create and manage social data for reporting

Develop relationships with hotel stakeholders and work closely with them to learn their business and communication needs.

Support long-range objectives and the strategies and actions to achieve them.

Analyze information and evaluate results to choose the best solution and solve problems.

Verify marketing communications support regional, market, and hotel business objectives and goals.

Verify adherence to Corporate Advertising and Marketing Communications standards, brand standards, and format guidelines.

Verify marketing information provided to the properties is accurate, complete, timely, and enables hotels to meet or exceed guest expectations.

Computer Skills

Use computer systems and software packages to input, access, modify, store, or output information.

Provide information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Inform and/or update the executives, the peers and the subordinates on relevant information in a timely manner.

Speak to guests (mainly on social channels) and co-workers using clear, appropriate and professional language.

Support all co-workers and treat them with dignity and respect.

Handle sensitive issues with employees and/or guests with tact, respect, diplomacy, and confidentiality.

Develop and maintain positive and productive working relationships with other employees and departments.

Work with other people to gather the information necessary to manage projects, achieve goals, and resolve problems.

Quality Assurance/Quality Improvement

Maintain confidentiality of proprietary materials and information.

Follow company and department policies and procedures.

Protect the privacy and security of guests and coworkers.

Perform other reasonable job duties as requested.

MANAGEMENT COMPETENCIES

Leadership

Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.

Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.

Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.

Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.

Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.

Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and overss employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit.

Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.

Business Acumen - Understands and utilizes business information to manage everyday operations.

Technical Acumen – Understands and utilizes professional skills and knowledge in a specific functional area to conduct.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Devising Sales Approaches and Solutions - Trying different and novel ways to deal with sales challenges and opportunities; taking courses of action or developing sales solutions that appropriately consider available facts, constraints, competitive circumstances, and probable consequences.

Sales Ability: Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.

Supporting Sales Implementations - Supporting customers during the implementation of sales contracts; seeking and taking appropriate actions on customer feedback; taking responsibility for customer satisfaction and loyalty.

Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.

Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).

Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.

Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.

Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.

Writing - Communicates effectively in writing as appropriate for the needs of the audience

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.