Job Description :

Name of the position: Activation Executive

Location: San José, Costa Rica

Type of contract: Permanent

About us:

From Arthur Guinness to Johnnie Walker, our business was founded on people of excellent character, and in 250 years, nothings changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve. Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.

Feel encouraged? Then this may be the opportunity for you.

Purpose of the role:

The Activation Executive supports the Commercial Manager and Customer Planning Manager in the execution of the activation calendar and commercial plan, ensuring its completion within the Cycle Planning and Briefing process and supports evaluation/learning back into the wider business.

The Activation Executive supports the Commercial Manager in delivering to the Field Sales, Account Management, and Distributor Teams the tools and support materials to drive brilliant execution within the channel/customers, and in setting channel-specific brand and category execution guidelines. The role also tracks and evaluates channel in-store execution against well-defined scorecard metrics, ensuring we deliver on time every time to our customers.

About the Market:

• The Caribbean and Central America (CCA) market is a Diageo business unit that generates approx. £300m NSV. CCA is the most profitable market in LAC both in terms of absolute operating profit and margin. 90% of our NSV is USD invoiced.

• CCA is a very dynamic market with many opportunities. Our geographical footprint covers 37 countries, where different languages are spoken and we have a population of 80m, 52m of whom are LDA+. Our model is a distributor based RTC with over 40 partners. We also handle several co-packing partnerships throughout the region, and Panama is home to our innovation technology center and principal warehousing operations.

• The Scotch category accounts for approx. 70% of Total NSV, predominantly playing in the Premium and Super Premium segments; Diageo share of market in Scotch varies from 45% to 75% across the region – making us the number one player.

Key Deliverables:

• Supports CP Manager providing input into the planning process.

• Responsible to deliver detailed execution of cycle brief activities and commercial calendar and leads weekly executional meetings with distributors and execution agency.

• Supervises channel in-store execution compliance with cycle activity plans and promotional plans (Brands and category plans) against well-defined Execution Scorecard metrics (distribution, visibility, SOM, SOV, share of shelf, Scale).

• Supervises A&P and Trade Spend highlighting its evolution to CP Manager, work closely with distributor on the budget execution and follows up on claims process to ensure alignment with assigned budget and prepares claims letters with approval from Market Manager / Commercial Manager.

• Provides input to CP Manager for Pre-M&Es and responsible for preparing Post M&E’s for all activities within the timeline defined in the M&E Policy.

• Ensures delivery of brilliant execution of the Innovation Pipeline

• Coordinates special packs and builds/complete in-store/outlet transparency solutions and support materials to drive brilliant execution in the PoS, focusing on channel needs and execution guidelines.

• Performs regular trade visits to find opportunities and provide solutions to drive incremental sales.

• Ensures full compliance with CARM and Diageo Code of Conduct and DMC or equivalent experience.

• Performs other related duties as assigned.

About You:

• Bachelor’s Degree required in Business or related field.

• English and Spanish required.

• Minimum 2 years of experience in sales and / or customer marketing / trade marketing areas with specific experience of distributor-based businesses.

• Understanding about how the total sales organization operates and how to drive its efficiency.

• Ability to establish relationships and work collaboratively internally and externally with good influencing and negotiation skills.

• Ability to work around and within various market conditions and demographic factors.

• Strong analytical, presentation and project management skills.

• Proactive, self-motivated, tenacious with commercial drive and commercial curiosity.

• Excellent knowledge of Microsoft PowerPoint and Excel.

Worker Type :

Regular

Primary Location:

San Jose

Additional Locations :

Job Posting Start Date :

2024-07-02

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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