Description

CTG is seeking to fill a Campaign Manager – Client Services opening for our client in San Francisco, CA.

Location: San Francisco, CA or New York, NY

Duration: 12 months

Overview:

The Campaign Manager is responsible for two main disciplines within the Client Services department, both directed at enabling success in campaign optimization and performance. In addition, the role partners with internal teams such as Account Management and Measurement in an effort to bring oversight to campaign measurement implementation and performance optimization processes. The Campaign Manager is responsible for oversight of digital ad campaign analytics and management of strategies to effectively monetize inventory at maximum growth across all platforms including display, mobile, tablet, and video. The Campaign Manager will identify areas for improvement and recommend/execute strategic and tactical changes to clients and internal stakeholders through ongoing communication of metrics, insights, and analysis.

Duties:

• Develop and deliver insightful and actionable reports that tell a performance story with a strong focus on insights vs. observations.

• Deliver with responsibility for driving performance outcomes and optimizations.

• Analyze campaign metrics to determine trends, successes, issues, and opportunities

• Evaluate performance against benchmarks to guide optimizations and recommendations

• Provide post campaign analysis (measurement studies, creative insights, product performance, etc.)

• Ability to create, manage & optimize PMP deals (private auction and preferred deals)

• Understand solutions related to analytics and reporting such as ad verification, attribution, brand studies, viewability, etc.

• Demonstrate strong knowledge of optimization strategy for campaigns focusing on complex KPI’s often requiring multiple metric touchpoints to analyze performance. This can include KPIs such as deriving ROI based on acquisition details or an intersection of both viewability and In-Demo performance

• Provide additional ad hoc analysis for better visibility into performance utilizing various system reporting, historical analysis, and additional data integration resources.

• Monitor delivery on a daily basis and provide recommendations to Account Managers on how to best capture under-delivery and future dollars based on performance analysis.

• Show ability to identify where campaigns might be impacted due to creative issues, delivery concerns, product execution and configuration, and campaign setup.

• Act as a pre-sales consultant in the planning phase for strategic buys in an effort to equip the team with information needed to optimally set up campaigns for success against client objectives and campaign performance goals.

• Assist the Sales Team in translating customer requirements into actionable functional requirements to be executed by the customer’s advertising initiatives. Understand the conversions, inputs, calculations and outputs required for any new strategic campaign implementation and make recommendations based on the client’s requirements.

• Act as a post-sales operations expert partnering closely with Sales and Ad Trafficker to ensure flawless campaign execution and delivery.

• Act as the main point of contact for issue resolution between cross functional teams when it comes to campaign performance.

• Responsible for measuring, tracking and analyzing ad incidents such as missed opportunities and technical issues and communicating revenue impact and action items to various internal teams including Sales.

Skills & Experience:

• High attention to detail and project management skills, able to manage multiple, competing priorities simultaneously.

• Extremely detail-oriented with teamwork skills and the ability to work independently but collaboratively across functional teams and all levels of the organization.

• Deep understanding of direct response, digital marketing, performance marketing and lead generation, analytics, measurement and KPIs

• 2-3 years managing complex operational processes in online advertising or related industry

• Programmatic experience is desirable; creation of private auctions and preferred deals in Adx, Magnite, troubleshooting and reporting.

• Ability to operate in a dynamic environment

• Focused time management and prioritization abilities

• Excellent written and verbal presentation skills

• Experience with collaborative environments, problem solving, and great attention to detail

• Strong knowledge of campaign lifecycle management, ad sales process and familiarity with online advertising ecosystem

• Exceptional understanding of ad systems and technologies including MOAT, DV, IAS, DoubleClick, Operative, and/or similar systems and technologies.

• Well versed in optimizing to CPL, CPR, CPA, CPC, Cost per Call and LTV metrics.

• Working knowledge of ad server (Google DFPP) and Order management system (Operative One) is required

Education:

• Bachelor's degree or equivalent experience

Excellent verbal and written English communication skills and the ability to interact professionally with a diverse group are required.

CTG does not accept unsolicited resumes from headhunters, recruitment agencies, or fee based recruitment services for this role.

To Apply:

To be considered, please apply directly to this requisition using the link provided . For additional information, please contact Tana Stilloe at 716-887-7209 or Tana.Stilloe@ctg.com . Kindly forward this to any other interested parties. Thank you!

About Us

CTG, a Cegeka company, is at the forefront of digital transformation, providing IT and business solutions that accelerate project momentum and deliver desired value. Over nearly 60 years, we have earned a reputation as a faster and more reliable, results-driven partner. Our vision is to be an indispensable partner to our clients and the preferred career destination for digital and technology experts. CTG leverages the expertise of over 9,000 team members in 19 countries to provide innovative solutions. Together, we operate across the Americas, Europe, and India, working in close cooperation with over 3,000 clients in many of today's highest-growth industries. For more information, visit www.ctg.com .

Our culture is a direct result of the people who work at CTG, the values we hold, and the actions we take. In other words, our people define our culture. It's a living, breathing thing that is renewed every day through the ways we engage with each other, our clients, and our communities. Part of our mission is to cultivate a workplace that attracts and develops the best people, reflected by our recognition as a Great Place to Work Certified™ company across many of our global operations.

CTG will consider for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of all applicable local, state, and federal laws.

CTG is an Equal Opportunity and Affirmative Action Employer. CTG will assure equal opportunity and consideration to all applicants and employees in recruitment, selection, placement, training, benefits, compensation, promotion, transfer, and release of individuals without regard to race, creed, religion, color, national origin, sex, sexual orientation, gender identity and gender expression, age, disability, marital or veteran status, citizenship status, or any other discriminatory factors as required by law. Our Affirmative Action program serves to promote occupational equality and diversity through good faith efforts. CTG is fully committed to promoting employment opportunities for members of protected classes.

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ID 2024-10917

Title Campaign Manager - Client Services

Location US-CA-San Francisco