Overview

You will be working on a critical growth product and business priority to create a dent in the prior year assisted market. This role will help understand the journey of a Fully Assisted customer that comes to Turbotax so we can personalize and recommend the right product for them. You will leverage behavioral and transactional data to surface customer insights and deliver awesome outcomes for the business and our customers. As a Staff Business Data Analyst, you will be in a highly influential position to inform product strategy and drive maximum business results.

This role will drive critical cross-functional strategies and will partner closely with other product analytics teams within Fully assisted space, senior product and marketing leadership, product engineering, data engineering, and data science. The insights and strategies generated by this analyst will be instrumental in driving product conversion and understanding the various seams across the Fully Assisted products.

What you'll bring

• Bachelor’s degree in quantitative field required or equivalent work experience; Masters preferred

• 7-10 years of experience working in web, product, marketing, or other related analytics fields, ideally with exposure to funnel measurement and reporting

• Advanced proficiency in SQL, A/B Testing, and Data Visualization (Tableau/Qlik/Amplitude)

• Experience in defining metrics and instrumenting data tracking in clickstream

• Excellent problem-solving skills and end to end quantitative thinking

• Ability to manage multiple projects simultaneously to meet objectives and key deadlines

• Outstanding communications skills with both technical and non-technical colleagues

• Experience building strong relationships with stakeholders

• Ability to tell stories with data, educate effectively, and instill confidence, motivating stakeholders to act on recommendations

How you will lead

• Develop (alongside product counterparts) experimentation plans to measure and optimize execution of data-driven strategies in emerging areas of the Fully Assisted tax roadmap across execution, targeting, and personalization

• Drive strategic thinking and cross-functional alignment around data-driven approaches to optimizing the Fully Assisted conversion funnel

• Draft whitepapers to summarize complex Analytics concepts with clearly outlined principles and data backed research

• Partner with Intuit-wide analytics counterparts to standardize E2E funnel reporting and strategy

• Mentor junior analysts to raise the bar across the Analytics organization

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.