Job Information
Walmart Manager, Marketing Planning and Strategy - Walmart Connect in San Bruno, California
Position Summary...
The Walmart Connect Growth Marketing team is seeking a results-driven Marketing Campaigns Manager with a strong background in developing and executing marketing campaigns that drive customer engagement and loyalty. You will be responsible for owning and supporting lifecycle marketing efforts for Walmart Connect, collaborating with cross-functional teams to provide strategic guidance and ensure campaign success. You will report to the Senior Manager, Marketing Planning And Strategy.
What you'll do...
End-to-End Lifecycle Marketing Campaign Delivery: Manage the entire campaign development process, from ideation to optimization, using an iterative framework to ensure effective customer journeys and business outcomes.
Cross-Functional Collaboration: Work closely with sales, engineering, product, brand, and creative teams to provide guidance on new initiatives and ensure seamless campaign execution.
Strategic Recommendations: Collaborate with Lifecycle Marketing leads and partner with cross-functional leads to evolve the overall lifecycle marketing strategy
Project Management: Manage multiple campaign initiatives simultaneously, adapting to changes based on priorities and new initiatives while maintaining a high level of organization and attention to detail.
What you'll bring:
Bachelor's degree in Business, Marketing, Communications, or a related field and 2 years of experience in marketing or a related field.
Proficiency in B2B lifecycle marketing strategy and tactics.
Expertise in marketing automation/CRM systems (Salesforce Marketing Cloud preferred) and building automated campaigns.
Expertise in email channels and proficiency in other marketing channels such as paid media, push notifications, and SMS.
Strong data-driven mindset with experience in tools/concepts such as Excel, A/B testing, and relational databases.
Excellent project management skills using collaborative tools such as JIRA, Confluence, or Workfront.
Familiarity with SQL and/or HTML a plus but not a requirement.
About Walmart Connect
At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As primary stewards of our brand promise, "Save Money. Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable – and we have Walmart's sales data to prove it. #WalmartConnect
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart (https://bit.ly/3iOOb1J) .
The annual salary range for this position is $104,000.00-$202,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'
experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Marketing or related field
Masters: Business Administration
Primary Location...
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
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