Job Information
University of Utah Marketing Specialist in Salt Lake City, Utah
Details
Open Date 06/19/2024
Requisition Number PRN38922B
Job Title Marketing/Communications Specialist
Working Title Marketing Specialist
Job Grade E
FLSA Code Professional
Patient Sensitive Job Code? No
Standard Hours per Week 40
Full Time or Part Time? Full Time
Shift Day
Work Schedule Summary
VP Area U of U Health - Academics
Department 01443 - Marketing and Community Relati
Location Campus
City Salt Lake City, UT
Type of Recruitment External Posting
Pay Rate Range 58000
Close Date
Open Until Filled No
Job Summary
The University of Utah Health marketing specialist assists with planning, organizing, creating, and executing marketing initiatives that align with strategic goals set by executive leadership of hospitals and clinics and departments. These goals include—but are not limited to—achieving system-wide patient visit goals, creating awareness among target audience groups, enhancing visibility of specific services, and raising profile of the U of U Health brand.
Responsibilities
Responsibilities:
Establish positioning, research target audiences, set specific goals and objectives, and develop marketing plans to reach consumers through appropriate marketing channels.
Gather consumer and market insight data to inform strategies, increase customer conversions, and generate more qualified leads.
Conceptualize and execute on multi-channel campaigns across the consumer journey ensuring the alignment of messaging across all channels.
Develop creative briefs to guide creative direction for marketing campaigns that meet objectives for all advertising and public-facing communications including digital, print, and video assets.
Evaluate effectiveness and impact of marketing campaigns and strategies through evaluating key performance metrics and optimizing as necessary.
Establish and nurture relationships with internal and external stakeholders to ensure a collaborative working environment with the marketing and communications department.
Plan, organize, and manage events.
Adhere to project timelines by following through on project details and coordinating multiple tasks/projects simultaneously.
Minimum Qualifications
Bachelor’s degree English, Journalism, Communications, or related field plus 3 years of related experience, or equivalency (one year of education can be substituted for two years of related work experience); excellent technical writing and verbal communication skills; familiarity with a variety of computer software; project management and strong interpersonal skills; ability to work both individually and in a team setting.
Some areas may require additional experience with specific computer systems and may require skills in interviewing, ad copy writing, editing, photography, web writing, graphic design, audio & video production, and oral presentation.
Master’s degree in a related field may be preferred.
Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.
Preferences
Proven oral and written communication skills
Strong problem-solving skills
Digital marketing experience
Working knowledge of project management software, e.g., SmartSheet, Asana, Basecamp or similar
Budget tracking
Copywriting experience
Graphic design experience, particularly using Adobe suite
Experience creating finished presentations using Microsoft PowerPoint
Ability to prioritize and meet varying and oftentimes competing deadlines
Type Benefited Staff
Special Instructions Summary
Additional Information
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.
All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action ( OEO /AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/
Online reports may be submitted at oeo.utah.edu
https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.