Marketing Experience Specialist

Location: Saint Helena, CA, US, 94574

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Date: Oct 29, 2024

Company: E. & J. Gallo

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Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

Summary:

Responsible for the execution of business strategies to drive customer loyalty, acquisition and retention – overall KPI is maximizing the lifetime value of the consumer database. Responsible for multi-brand Ecommerce and Admin revenue streams. Leads business initiatives through collaboration with business partners to optimize the customer experience and drive top line revenue. Provides centralized administrative support for the Luxury Capabilities team, including maintaining the integrity of the consumer database and providing customer service. Serves as a resource to the Brand Team in completing tasks that support brand-building initiatives.

Essential Functions:

• Digital Sales & Business Planning

• Leverages consumer databases to execute sales. Owns and updates owned and operated content calendar.

• Tracks and measures A&P for initiatives to meet business goals.

• Leads execution and suggests prioritization planning and execution through cross functionals (web, CRM, social, paid media) and/or outside partners.

• Assists in prioritizing, briefing and approving creative against owned and operated campaigns.

• Suggests content needs and collaborates with brand partners to execute.

• Works with cross-functionals and/or outside vendors to support owned channel opportunities to include website content, online product merchandizing, special promotions and web tracking analysis.

• Supports potential promotion recommendations from partners based on data collected from eCommerce sites and consumer database.

• Leads the relationship between brand and Digital Marketing and serves as the POC.

• Participates in tracking financial progress to help meet revenue goals.

• Follows brand guidelines to ensure owned and operated campaigns are aligned with Brand image.

• Supports content creation across multiple brands and serves as a lead on digital creative output.

• Consumer Events

• Responsible for planning and executing consumer-based events (in-person or virtual) to drive DTC revenue. This includes determining appropriate format, securing location, event planning and logistics, asset creation (i.e., menus, invitations, e-mails, newsletters) and day of set-up and support, as needed.

• Helps to supervise on site events and ensure smooth operations.

• Evaluates events success in increasing awareness and driving custoImer acquisition and retention.

• Maintains satisfactory attendance, to include timeliness.

• Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations.

Minimum Qualifications:

• Master's Degree; OR Bachelor's degree plus 2 year of marketing, sales, business development, or hospitality experience reflecting increasing levels of responsibility; OR High school diploma or State-issued equivalency certificate plus 6 years of marketing, sales, business development, or hospitality experience reflecting increasing levels of responsibility.

• Required to travel up to 25% of the time to support tasting room and brand events.

• Candidate is required to have a valid driver’s license, a safe driving record and reliable vehicle (if applicable) at the time of hire. This position will undergo a motor vehicle check (MVR) to confirm a history of safe and responsible driving. If needed, candidate must obtain the appropriate state driver’s license based on the position’s location within 30 days of hire.

• Required to be 21 years of age or older.

• Required to work flexible schedules to include evenings and weekends (occasional overtime).

• Required to occasionally lift and move up to 50 pound cases of wine.

• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.

• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

Preferred Qualifications:

• Bachelor’s degree plus 4 years of marketing, sales, business development or hospitality experience to include digital marketing experience reflecting increasing levels of responsibility.

• Experience planning and executing events.

• Business development experience.

• Wine certifications, such as Certified Sommelier or WSET III, and overall knowledge of wine business.

• Wine club management experience.

• Experience reading, analyzing, and interpreting general business periodicals, professional journals, technical procedures, or governmental regulations.

• Experience writing reports, business correspondence, and procedure manuals.

• Experience effectively presenting information and responding to questions from groups of managers, clients, customers, and the general public.

• Skilled in the use of MS Office applications; Photoshop and/or and InDesign.

• Experience working with WordPress.

• Skilled in applying concepts such as fractions, percentages, ratios, and proportions to practical situations.

• Experience defining problems, collect data, establish facts and draw valid conclusions.

• Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

• Experience performing work in accordance with established procedures that are more complex and varied in nature, requiring some evaluation, originality or ingenuity.

• Knowledge of and ability to apply the fundamental concepts, practices and procedures in this field of specialization. • Strong leadership and interpersonal skills.

• Knowledge of federal and state compliance and shipping regulations related to Wine Club operations.

Gallo does not sponsor for employment-based visas for this position now or in the future.

Compensation

• Hiring Pay Range: $37.07 - $55.63/Hour

• Actual compensation amount paid may be lower or higher to be determined by factors other than race and gender such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.

Perks & Benefits

• This position includes a competitive benefits package.

• Please click here (https://est1933.sharepoint.com/:b:/s/DocumentHandler/JobDescriptions/EcnZSJt7fOtJmpl9NVTFKqMBRlz1yZ3QNgynJ3LiwVXmiA?e=Go0QJW) to view our full list of benefits or click here (https://app.altrulabs.com/player/209576) to watch our video.

  To view a full job description, please click here.

Job Requisition ID: 105172

#LI-AJ1

MAR001

Recruiter: Adam Johnson

Posting End Date: 11/15/2024

Gallo’s policy is to afford equal employment opportunity to all applicants and employees and not to discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibit discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verifying program and will use the program to verify the employment eligibility of all newly hired employees as required.

E-Verify Notice (https://performancemanager4.successfactors.com/doc/custom/Gallo/E-Verify.pdf)

Right to Work

Employee Polygraph Protection Act (https://performancemanager4.successfactors.com/doc/custom/Gallo/3-Employee_Polygraph_Protection_Act.pdf)

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