Analyst, Digital Product Marketing

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?

Launched in 2023, Integrated Services creates and markets new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services allow Ford's retail and commercial customers to customize their vehicles like never before with OTA (over-the-air)-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.

What you'll do...

The Digital Product Marketing Analyst will support the Senior Manager in the strategy, execution, and optimization of digital product marketing initiatives. This role is essential for gathering insights, monitoring performance, and providing data-driven recommendations to enhance the visibility and engagement of non-monetized digital products. The ideal candidate will have a strong analytical mindset, a passion for digital products, and an eagerness to contribute to cross-functional projects.

Product Positioning Support: Help define and communicate product value propositions, positioning, and messaging. Ensure that messaging resonates with target audiences across various channels.

Collaboration: Work closely with product leads, marketing teams, and creative teams to ensure alignment of marketing initiatives with digital product goals and brand guidelines.

Data Analysis & Reporting: Analyze product performance using analytics tools, and generate detailed reports. Provide actionable insights and recommendations to improve digital product marketing strategies.

Market Research Support: Assist in conducting market research to identify trends, customer needs, and competitive positioning. Collaborate with the research group to ensure that findings align with digital product marketing strategies.

Campaign Monitoring: Track the performance of digital product marketing campaigns. Monitor key metrics, identify opportunities for optimization, and suggest adjustments to maximize campaign effectiveness.

Customer Engagement Analysis: Assist in developing strategies to enhance customer engagement and retention through personalized and targeted efforts. Analyze engagement data to refine approaches.

Reporting: Prepare regular performance reports, summarizing key metrics and insights. Present findings to leadership, highlighting areas of success and opportunities for improvement.

This position is remote unless the candidate lives within 50 miles of Dearborn, MI.

You'll have...

• Bachelor’s degree

• 3+ years of experience in marketing

• 3+ years of experience with data analysis and/or product marketing

Even better, you may have...

• Master’s degree in marketing, business administration, or a related field

• Understanding of customer journey mapping and user experience

• Master’s degree in marketing, business administration, or a related field

• Experience working in a tech industry or familiarity with the automotive and mobility industry

• Experience working with mobile apps

• Strong organizational skills and the ability to manage multiple tasks simultaneously

• Excellent verbal and written communication skills

• Passion for data-driven decision-making and continuous learning

• Familiarity with marketing automation platforms and content marketing strategies

• Understanding of UX/UI principles and their impact on digital product marketing

• Ability to thrive in a fast-paced environment and adapt to changing priorities

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage

• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more

• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more

• Vehicle discount program for employees and family members and management leases

• Tuition assistance

• Established and active employee resource groups

• Paid time off for individual and team community service

• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

• Paid time off and the option to purchase additional vacation time.

For more information on salary and benefits, click here: https://fordcareers.co/GSRnon-HTHD

This position is a range of salary grades 6-8 .

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

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Requisition ID : 42387