Demand Generation Specialist - Marketing Rochester, NY 14623

JOB SUMMARY:

The role of the Demand Generation Specialist is to drive our brand’s demand generation initiatives and further develop our digital marketing programs. The Demand Generation Specialist is responsible for accelerating the acquisition of new customers in the market, as well as maintaining existing prospects and customers. The role also requires analyzing, tracking, and reporting on program performance.

JOB DUTIES & RESPONSIBILITIES:

• Implement effective demand generation strategies to attract customers to the Adaptec brand.

• Research the market and work with sales to identify the target audience and generate demand via compelling content.

• Execute marketing programs to engage and influence target markets.

• Manage the creation of demand generation content with the Marketing Creative Coordinator, including videos, blogs, articles, infographics, and more.

• Manage company social media channels and content.

• Use marketing automation platforms (Salesforce, Account Engagement (Pardot)) to track and optimize lead generation and lead nurturing programs through email campaigns, content marketing, and social media.

• Work closely with Marketing Manager on pay-per-click (PPC) and social media ad campaigns to generate high-quality leads, optimizing paid campaign performance.

• Track, report, and analyze program performance to make recommendations for further improvement in sales and marketing organizations.

  EDUCATION and/or EXPERIENCE:

• Bachelor’s degree in marketing, business, communications or another related field

• 3-6 years of marketing experience, preferably in business-to-business (B2B) companies

• Salesforce/Account Engagement (Pardot) experience

• Proficiency in social media management platforms (Oktopost, Sprout Social, etc.)

• Demonstrated success running and reporting on digital marketing programs

  REQUIRED SKILLS AND CHARACTERISTICS NECESSARY TO PERFORM THE JOB:

• Knowledge of digital marketing tools and techniques (PPC tools, SEMRush, Google Analytics)

• Advanced communication, writing/grammar and presentation skills

• Strong computer skills, including Microsoft Office Suite (PPT, Word, Excel, SharePoint, etc.)

• Understand lead generation metrics, including click-through-rate (CTR), impressions, conversions, etc.

• Ability to manage multiple projects to produce results

  DESIRED/BONUS SKILLS RELEVENT TO THE JOB:

• Certification in digital marketing and/or social media

• Experience in manufacturing and automation industry

• Photography and/or videography experience

  MEASUREMENTS OF SUCCESS:

• Number of MQLs

• Number of SQLs

• Days in stage – tracking number of days lead stays in particular stage

• Customer lifetime value (CLTV)

• Cost per lead (CPL)

• Content engagement metrics

• Conversion rates

Position is based out of our Rochester, NY office with occasional project based regional and national travel.

In compliance with pay transparency requirements, the salary range for this role is $55,000 - $70,000. The salary range provided is a general guideline. When extending an offer, Adaptec Solutions considers factors including, but not limited to experience and geographic location. Adaptec Solutions also offers a variety of benefits including generous paid time off (PTO), 11 paid company holidays including your birthday, health, dental and vision insurance, HSA/FSA accounts, 401(k) match, short-term/long term disability coverage and basic life/AD&D insurance and education assistance.

Adaptec Solutions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Equal Opportunity Employer, including disabled and veterans.

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